Contents 1 History 2 Digital channels 3 Programming 4 News operation 4.1 Notable former on-air staff 5 References 6 External links

History[edit] The station signed-on November 22, 1980 with an analog signal on UHF channel 15. It was the area's second commercial outlet after CBS affiliate WBTW (channel 13). It has always been an ABC station. Before WPDE's arrival, ABC was relegated to secondary status on WBTW. Viewers in the Grand Strand could get the full ABC schedule via WWAY in Wilmington. The call letters stand for the Big and Little Pee DEe Rivers. Unofficially, the calls also represent the station's commitment to viewers: "We're People Dedicated to Excellence." The former Florence Civic Auditorium building on South Cashua Drive was transformed into the station's first facilities. This location would serve WPDE for twenty-two years. Dedication of WPDE's first studio in Florence was conducted in early 1981 with remarks by then-Governor Richard Riley. Diversified Communications of Portland, Maine acquired the station in 1985. WPDE would eventually be purchased by Barrington Broadcasting in 2006. WPDE's broadcasts became digital-only, effective June 12, 2009. Last logo as "NewsChannel 15," used from 2013 through April 2015; earlier versions of this logo date to 1998. The "15" had been used since 1993. During the analog era, WPDE's over-the-air signal was spotty at best in much of the market, as was typical with most UHF stations at the time. At one point, the North Carolina side of the market obtained a weaker signal from WPDE compared with WWAY and/or WTVD from Durham. It survived mainly due to the very high penetration of cable in the region. As of the digital transition, this station can now be regularly picked up in North Carolina because its digital signal is much stronger. In addition, the southern areas of Greensboro got a better signal from WPDE than from their home affiliate WXLV-TV in Winston-Salem until the latter station moved their tower in 2009. WTVD has good reception in that area as well due to its powerful digital signal on VHF channel 11. This station's reception area includes eastern areas of the Charlotte and Columbia markets. On February 28, 2013, Barrington Broadcasting announced the sale of its entire group, including WPDE-TV, to Sinclair Broadcast Group.[1] The sale was completed on November 25.[2]

Digital channels[edit] Channel Video Aspect PSIP short name Programming [3] 15.1 720p 16:9 WPDE-HD Main WPDE-TV programming / ABC 15.2 480i WPDE-WX local weather 15.3 Comet Comet TV 15.4 TBD TBD

Programming[edit] Syndicated programming on this station includes Entertainment Tonight, The Dr. Oz Show, Judge Judy, Steve and The Queen Latifah Show among others.

News operation[edit] Historically, WBTW has been the dominant station in Florence/Myrtle Beach according to local Nielsen ratings. This is in part because that station essentially had the area to itself for over a quarter-century with the only real competition being Grade B signals from WECT in Wilmington and Columbia's WIS (both affiliates of NBC). WPDE's launch offered a second option of newscasts from WBTW. In 1996, sister station WWMB began airing the market's first prime time news on weeknights. Produced by WPDE, the show aired for thirty minutes and was originally known as NewsChannel 15 at 10 on TV 21. It was initially anchored by Steve Hawley until late-1996 when he left the station. The program was then alternately hosted by Dave Gilbert and Tiffany Cochran. After the latter personality departed WPDE and Gilbert died in 1997, the show was renamed UPN 21 News at 10 and anchored by Leo Stallworth (later Audra Grant) until its cancellation in 2000. In 2003, WPDE introduced another prime time newscast on WWMB under the title WPDE NewsChannel 15 at 10 on UPN. Now airing every night, it was anchored on weeknights by Jim Heath. This second generation of the show featured interactive segments such as "Say What?" and "Quick Hits" in a more fast-paced format. WWMB began having competition to its broadcast in 2004 when Fox affiliate WFXB (channel 43) entered into a news share agreement with WBTW. This partnership resulted in the area's second prime time broadcast at 10 seen weeknights for a half-hour. On September 18, 2006 with the launch of The CW, WPDE's production on WWMB became known as NewsChannel 15 at 10 on CW 21 and featured an updated graphics theme. There was a further expansion of local newscasts in 2007 when WPDE added a third hour of its weekday Good Morning Carolinas broadcast to WWMB. This was seen from 7 until 8 and was the first local show to debut in the time slot and partially air against the national weekday morning show seen on the big three networks. For an unknown reason, the production was ultimately dropped. On January 26, 2009 days after anchor Jim Heath left WPDE, WWMB's nightly 10 o'clock show was canceled. A repeat of NewsChannel 15 at 7 was subsequently added in its place on weeknights with live weather updates. Eventually, this program was dropped as well. WWMB airs a rebroadcast of WPDE's Carolina & Company Live in the weeknight 10:30 p.m. time slot. On August 19, 2013, WPDE revived a weeknight prime time newscast on WWMB with this incarnation of the program known as The CW21 News At 10.[citation needed] In March 2008, WBTW became the first station in the market to upgrade newscasts to 16:9 enhanced definition widescreen. Although not true high definition, broadcasts match the aspect ratio of HD television screens. Since its sign-on August 7, 2008, NBC affiliate WMBF-TV has been offering local news in full high definition. WPDE remained the last outlet with pillarboxed 4:3 standard definition news until October 26, 2010 when it upgraded to 16:9 enhanced definition widescreen. Corresponding with the change came a new set and updated graphics package. Weekdays at noon, the station airs a lifestyle/entertainment show called Carolina & Company Live. Airing in a magazine-type format from a secondary set, the broadcast is hosted by Cecil Chandler (formerly at WBTW for 36 years), Amanda Kinseth, and meteorologist Darren Stack. During the program, there are various interview segments and business spotlights. Until 2016, WPDE did not offered newscasts at 5 and/or 5:30. It maintains partnerships with local radio stations WYEZ-FM 94.5, WRNN-FM 99.5, WWRK AM 970, and WRNN-AM 1450. In addition to its main studios, WPDE operates a bureau on South Floyd Drive in Florence nearby WMBF's bureau on South Cashua Drive. The station's studios on most weeks originate the weekly national public affairs program The Right Side with Armstrong Williams, which is aired by most Sinclair stations; Williams, a political commentator, holds an interest in WPDE's parent Sinclair Broadcast Group, including purchasing several stations through them via his holding company Howard Stirk Holdings, which holds the license and transmitting facilities for WWMB.[4] On April 22, 2015, WPDE NewsChannel 15 changed their long time logo and branding to ABC 15. The upgrade came with broadcasting in HD and a refresh to the studio. Notable former on-air staff[edit] Nancy O'Dell (now host of Entertainment Tonight) Stuart Scott (formerly at ESPN, deceased)

References[edit] ^ Malone, Michael (February 28, 2013). "Sinclair's Chesapeake TV Acquires Barrington Stations". Broadcasting & Cable. Retrieved March 1, 2013.  ^ "Archived copy" (PDF). Archived from the original (PDF) on December 3, 2013. Retrieved November 25, 2013.  ^ ^ McFadden, Naeem (5 March 2013). "Williams lands WWMB, WPDE sold". Marion Star and Mullins Enterprise. Retrieved 24 December 2014. 

External links[edit] Query the FCC's TV station database for WPDE-TV v t e Television stations in the Pee Dee region, including Myrtle Beach and Florence, South Carolina Reception may vary by location and some stations may only be viewable with cable television Digital television WBTW (13.1 CBS, 13.2 MNTV/ANT, 13.3 Ion TV, 13.4 Escape) WPDE (15.1 ABC, 15.2 News/Weather, 15.3 Comet, 15.4 TBD) WWMB (21.1 CW, 21.2 CW+, 21.3 Stadium, 21.4 Charge!) WHMC 23 / WJPM 33 (xx.1 PBS, xx.2 South Carolina, xx.3 ETV World, xx.4 ETV Kids) WUNU (31.1 PBS, 31.2 Rootle, 31.3 Explorer, 31.4 North Carolina) WMBF (32.1 NBC, 32.2 Bounce, 32.3 Grit) WFXB (43.1 Fox, 43.2 QVC, 43.3 This TV, 43.4 MeTV) South Carolina broadcast television areas by city Augusta, GA/Aiken Charleston Charlotte, NC Columbia Greenville, SC Myrtle Beach Savannah, GA/Hilton Head North Carolina broadcast television areas by city Asheville Charlotte Greensboro Greenville, NC Myrtle Beach, SC Norfolk, VA Raleigh Wilmington v t e ABC Network Affiliates in the state of South Carolina WPDE 15 (Florence) WOLO 25 (Columbia) WCIV 36.2 (Charleston) See also ABC CBS CW Fox Ion MyNetworkTV NBC PBS Other stations in South Carolina v t e Sinclair Broadcast Group sorted by primary channel network affiliations ABC KAEF-TV KATU KATV KDNL-TV KHGI-TV / KWNB-TV / KHGI-CD KOMO-TV KRCR-TV KTUL KTVO KTXS-TV / KTXE-LD KVII-TV / KVIH-TV WATM-TV WBMA-LD WCHS-TV WCTI-TV WEAR-TV WGTU / WGTQ 1 WHAM-TV 1 WICD WICS WKEF WJLA-TV WLOS WPDE-TV WSET-TV WSYX WTVC WXLV-TV CBS KBAK-TV KBOI-TV KDBC-TV KEYE-TV KFDM KGAN KGBT-TV KHQA-TV KIMA-TV / KEPR-TV KLEW-TV KMEG 1 KRCG KTVL KUTV KVAL-TV / KCBY-TV / KPIC WGFL 1 WGME-TV WHP-TV WKRC-TV WPEC WRGB WSBT-TV WTVH 1 WWMT The CW KECA-LD KFDM KFRE-TV KMYS 1 KOCB KTXS-TV / KTXE-LD KVCW KXVO 1 KYUU-LD WBUI 1 WBSF 1 WCWF WCWN WCYB-DT2 WFLI-TV 1 WHAM-DT2 1 WLFL WNAB 1 WNUV 1 WSTQ-LP WSWB 1 WTLF 1 WTTO / WDBB WTVX WUCW WVTV WWHO 1 WWMB 1 Fox KABB KBFX-CD KBSI KBTV-TV 1 KBVU 1 KCVU 1 KDSM-TV KFOX-TV KFXA 1 KFXL-TV KMPH-TV KOKH-TV KPTH KPTM KRXI-TV KSAS-TV KSCC WACH WBFF WDKY-TV WEMT 1 WFXL WGXA WLUK-TV WMSN-TV WOLF-TV 1 WPFO 1 WPGH-TV WRGT-TV 1 WRLH-TV WRSP-TV / WCCU 1 WSMH WTAT-TV 1 WTGS WTTE 1 WUHF WUTV WVAH-TV 1 WYDO 1 WYZZ-TV 1 WWCP-TV WZTV MyNetworkTV KAME-TV 1 KDBC-TV KECA-LD KMTW 1 KMYU KRVU-LD / KZVU-LD KTOV-LP KUTV KVCW-DT2 WABM WCIV WDKA WFGX WMYA-TV 1 WMYG-LP 1 WMYV WNYO-TV WPNT WQMY 1 WRDC WSTR-TV 1 WTCN-CA WTVZ-TV WUTB 1 WUXP-TV WVTV-DT2 3 NBC KECI-TV / KCFW-TV / KTVM-TV / KDBZ-CD KMTR / KMCB / KTCW 1 KRNV-DT 1 KSNV WCYB-TV WEYI-TV 1 WJAC-TV WJAR WNBW-DT 1 WNWO-TV WOAI-TV WPBN-TV / WTOM-TV WPMI-TV 1 WSTM-TV WTOV-TV WTWC-TV Spanish-language Azteca WWHB-CA Univision KEUV-LP KUCO-LP KUNP KUNS-TV KUNW-CD / KVVK-CD / KORX-CA UniMás KKTF-LD Other stations Antenna TV KXVU-LD Comet KENV-DT 1 WHOI Ind. KJZZ-TV WJTC 1 MeTV KTES-LD WYME-CD WTLH 1 Stadium KTXD-TV TBD KXPX-LP This TV WDSI-TV 1 Radio stations KOMO KOMO-FM 2 KPLZ-FM KVI Channels Subchannel/streaming networks Charge! Comet Honor Club Stadium TBD Cable channels NewsChannel 8 (DC metro) Tennis Channel/Tennis (magazine) Defunct American Sports Network Programming News Full Measure w/ Sharyl Attkisson News Central Circa News Other KidsClick Ring of Honor Acquisitions Act III Broadcasting Allbritton Communications Barrington Broadcasting Bonten Media Group Fisher Communications Four Points Media Group Freedom Communications Guy Gannett Communications Heritage Media Newport Television River City Broadcasting Tribune Media (pending) 1 Operated by Sinclair under an LMA. 2 Owned by South Sound Broadcasting, Sinclair programs this station, as a simulcast of KOMO (AM). Full purchase is currently pending. 3 Formerly separately licensed as WCGV-TV and merged with WVTV's spectrum, but remains on its former channel number as a separate station Retrieved from "" Categories: ABC network affiliatesComet affiliatesTBD (TV network) affiliatesTelevision channels and stations established in 1980Television stations in Florence, South CarolinaTelevision stations in North CarolinaSinclair Broadcast Group1980 establishments in South CarolinaHidden categories: All articles with unsourced statementsArticles with unsourced statements from April 2015

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Florence, South CarolinaMyrtle Beach, South CarolinaLumberton, North CarolinaUnited StatesCity Of LicenseChannel (broadcasting)Digital Terrestrial TelevisionUltra High FrequencyVirtual ChannelProgram And System Information ProtocolDigital SubchannelAmerican Broadcasting CompanyComet (TV Network)TBD (TV Network)Sinclair Broadcast GroupLimited Liability CompanyCall SignPee Dee RiverLittle Pee Dee RiverSister StationWWMBAnalog TelevisionEffective Radiated PowerKilowattConstruction PermitHeight Above Average TerrainFacility IDFederal Communications CommissionAmerican Broadcasting CompanyNetwork AffiliateTelevision StationCity Of LicenseFlorence, South CarolinaSouth CarolinaUnited StatesPee DeeGrand StrandHigh-definition TelevisionDigital Terrestrial TelevisionUltra High FrequencyVirtual ChannelProgram And System Information ProtocolDiversified Communications TowerFloydale, South CarolinaCBSWBTWSinclair Broadcast GroupThe CWThe CW PlusWWMBArmstrong WilliamsShared ServicesSouth Carolina Highway 544Conway, South CarolinaCable TelevisionWWAYWilmington, North CarolinaPee Dee RiverLittle Pee Dee RiverGovernor Of South CarolinaRichard RileyDiversified CommunicationsPortland, MaineMaineBarrington BroadcastingEnlargeNorth CarolinaWTVDDurham, North CarolinaGreensboro, North CarolinaWXLV-TVWinston-Salem, North CarolinaVery High FrequencyCharlotte, North CarolinaColumbia, South CarolinaSinclair Broadcast GroupVideo ResolutionAspect Ratio720p16:9American Broadcasting Company480iComet (TV Network)TBD (TV Network)Television SyndicationEntertainment TonightThe Dr. Oz ShowJudge JudySteve (talk Show)The Queen Latifah ShowNielsen RatingsWECTWISNBCFox Broadcasting CompanyWFXBBig Three Television NetworksWikipedia:Citation Needed16:9Enhanced-definition TelevisionWidescreenAspect RatioWMBF-TV4:3Standard-definition TelevisionWYEZWRNN-FMWWRKWRNN (AM)Public Affairs (broadcasting)Armstrong WilliamsHolding CompanyNancy O'DellEntertainment TonightStuart ScottESPNBroadcasting & CableTemplate:Myrtle Beach/Florence TVTemplate Talk:Myrtle Beach/Florence TVTelevision StationPee DeeMyrtle Beach, South CarolinaFlorence, South CarolinaCable TelevisionDigital Terrestrial TelevisionWBTWCBSMyNetworkTVAntenna TVIon TelevisionEscape (TV Network)American Broadcasting CompanyComet (TV Network)TBD (TV Network)WWMBThe CWThe CW PlusStadium (sports Network)Charge! 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