Contents 1 Synopsis 1.1 Experiment 1.2 Findings 2 Reception 2.1 Counter-claims 3 Impact 4 See also 5 References 6 External links


Synopsis[edit] As the film begins, Spurlock is in physically above average shape according to his personal trainer. He is seen by three physicians (a cardiologist, a gastroenterologist, and a general practitioner), as well as a nutritionist and a personal trainer. All of the health professionals predict the "McDiet" will have unwelcome effects on his body, but none expected anything too drastic, one citing the human body as being "extremely adaptable". Prior to the experiment, Spurlock ate a varied diet but always had vegan evening meals to appease his girlfriend, Alexandra, a vegan chef. At the beginning of the experiment, Spurlock, who stood 6 feet 2 inches (188 cm) tall, had a body weight of 185 pounds (84 kg). Experiment[edit] Spurlock followed specific rules governing his eating habits: He must fully eat three McDonald's meals per day: breakfast, lunch, and dinner. He must consume every item on the McDonald's menu at least once over the course of the 30 days (he managed this in nine days). He must only ingest items that are offered on the McDonald's menu, including bottled water. All outside consumption of food is prohibited. He must only Super Size the meal when offered (i.e., he is not able to Super Size items himself; Spurlock was offered 9 times, 5 of which were in Texas). He will attempt to walk about as much as a typical United States citizen, based on a suggested figure of 5,000 standardized distance steps per day,[12] but he did not closely adhere to this, as he walked more while in New York than in Houston. On February 1, Spurlock starts the month with breakfast near his home in Manhattan, where there is an average of four McDonald's locations (and 66,950 residents, with twice as many commuters) per square mile (2.6 km²). He aims to keep the distances he walks in line with the 5,000 steps (approximately two miles) walked per day by the average American. Day 2 brings Spurlock's first (of nine) Super Size meal, at the McDonald's on 34th Street and Tenth Avenue, which happens to be a meal made of a Double Quarter Pounder with Cheese, Super Size French fries, and a 42-ounce Coke, which takes 22 minutes to eat. He experiences steadily increasing stomach discomfort during the process, and then vomits in the McDonald's parking lot. After five days Spurlock has gained 9.5 pounds (4.3 kg) (from 185.5 to about 195 pounds). It is not long before he finds himself experiencing depression, and he claims that his bouts of depression, lethargy, and headaches could be relieved by eating a McDonald's meal. His general practitioner describes him as being "addicted". At his second weigh-in, he had gained another 8 pounds (3.6 kg), putting his weight at 203.5 pounds (92.3 kg). By the end of the month he weighs about 210 pounds (95 kg), an increase of about 24.5 pounds (about 11 kg). Because he could only eat McDonald's food for a month, Spurlock refused to take any medication at all. At one weigh-in Morgan lost 1 lb. from the previous weigh-in, and a nutritionist hypothesized that he had lost muscle mass, which weighs more than an identical volume of fat. At another weigh-in, a nutritionist said that he gained 17 pounds (7.7 kg) in 12 days. Spurlock's girlfriend, Alexandra Jamieson, attests to the fact that Spurlock lost much of his energy and sex drive during his experiment. It was not clear at the time whether or not Spurlock would be able to complete the full month of the high-fat, high-carbohydrate diet, and family and friends began to express concern. On Day 21, Spurlock has heart palpitations. His internist, Dr. Daryl Isaacs, advises him to stop what he is doing immediately to avoid any serious health problems. He compares Spurlock with the protagonist played by Nicolas Cage in the movie Leaving Las Vegas, who intentionally drinks himself to death in a matter of weeks. Despite this warning, Spurlock decides to continue the experiment. On March 2, Spurlock makes it to day 30 and achieves his goal. In thirty days, he has "Supersized" his meals nine times along the way (five of which were in Texas, four in New York City). His physicians are surprised at the degree of deterioration in Spurlock's health. He notes that he has eaten as many McDonald's meals as most nutritionists say the ordinary person should eat in 8 years (he ate 90 meals, which is close to the number of meals consumed once a month in an 8-year period). Findings[edit] This section needs additional citations for verification. Please help improve this article by adding citations to reliable sources. Unsourced material may be challenged and removed. (January 2014) (Learn how and when to remove this template message) The documentary's end text states that it took Spurlock 5 months to lose 20.1 pounds (9.1 kg) and another 9 months to lose the last 4.5 pounds (2.0 kg). His then-girlfriend Alex, now his ex-wife, began supervising his recovery with her "detox diet", which became the basis for her book, The Great American Detox Diet.[13] The movie ends with a rhetorical question, "Who do you want to see go first, you or them?" This is accompanied by a cartoon tombstone, which reads "Ronald McDonald (1954–2012)", which originally appeared in The Economist in an article addressing the ethics of marketing to children.[14] A short epilogue was added to the film. Although it showed that the salads can contain even more calories than burgers if the customer adds liberal amounts of cheese and dressing prior to consumption, it also described McDonald's discontinuation of the Super Size option six weeks after the movie's premiere, as well as its recent emphasis on healthier menu items such as salads, and the release of the new adult Happy Meal. McDonald's denied that these changes had anything to do with the film.


Reception[edit] Super Size Me premiered at the 2004 Sundance Film Festival, where Morgan Spurlock won the Grand Jury Prize for directing the film.[15] The film opened in the U.S. on May 7, 2004, and grossed a total of $11,536,423 worldwide, making it the 22nd highest-grossing documentary film of all time.[16] It was nominated for an Academy Award for Best Documentary but lost to the film Born into Brothels. Super Size Me received two thumbs up on At the Movies with Ebert and Roeper. The film received overall positive reviews from critics, as well as movie-goers, and holds a 93% "Certified Fresh" rating on the film review aggregator Rotten Tomatoes. Caroline Westbrook for BBC News stated that the hype for the documentary was proper "to a certain extent", because of its serious message, and that, overall, the film's "high comedy factor and over-familiarity of the subject matter render it less powerful than other recent documentaries – but it still makes for enjoyable, thought-provoking viewing."[17] One reviewer said "he's telling us something everyone already knows: Fast food is bad for you."[18][dead link] Robert Davis of Paste said the movie accomplished some of its goals and addressed an important topic, but at the same time sometimes looked more like a publicity stunt than a documentary. He primarily criticized the dramatic and unscientific approach of Super Size Me, saying Spurlock unnecessarily ate more than he had to and ignored his nutritionist's advice. Davis explained he would have been more interested had the documentary been about trying to eat as healthy as possible at McDonalds: "You could choose low-fat options, but it would be impossible to get enough vegetables and fiber, and the low-fat meal would be incredibly bland, the product of a system that has worked to optimize food delivery and consistency and, in doing so, has invented foods so devoid of flavor that they require dressings, oils, beef tallow and goopy coatings to make them more than just textured blobs. The industry has worked hard to convince consumers that these odd, sweet flavors are not only good but also unique, recognizable parts of a brand. Spurlock doesn’t attempt to convey this message, presumably because the affects [sic] of too few vegetables and too little fiber aren’t as dramatic as speedy weight-and-cholesterol gains."[19] McDonald's UK responded that the author intentionally consumed an average of 5,000 calories per day and did not exercise, and that the results would have been the same regardless of the source of overeating.[20] Counter-claims[edit] In his reply documentary Fat Head, Tom Naughton "suggests that Spurlock's calorie and fat counts don't add up" and noted Spurlock's refusal to publish the Super Size Me food log. The Houston Chronicle reports: "Unlike Spurlock, Naughton has a page on his Web site that lists every item (including nutritional information) he ate during his fast-food month."[21] About 1/3 of Spurlock's calories came from sugar. His nutritionist, Bridget Bennett, warned him about his excess intake of sugar from "milkshakes and Cokes". It is revealed toward the end of the movie that over the course of the diet, he consumed "over 30 pounds (14 kg) of sugar, and over 12 pounds (5.4 kg) of fat from their food". About 2000 calories in a lb. of sugar, of nearly 5000 calories consumed per day, accounted for just under 36% percent of his caloric intake.[original research?] After eating exclusively at McDonald's for one month, Soso Whaley said, "The first time I did the diet in April 2004, I lost 10 pounds (going from 175 to 165) and lowered my cholesterol from 237 to 197, a drop of 40 points." Of particular note was that she exercised regularly and did not insist on consuming more food than she otherwise would. Despite eating at only McDonald's every day, she maintained her caloric intake at around 2,000 per day.[22] After John Cisna, a high school science teacher, lost 60 pounds while eating exclusively at McDonald's for 180 days, he said, "I'm not pushing McDonald's. I'm not pushing fast food. I'm pushing taking accountability and making the right choice for you individually... As a science teacher, I would never show Super Size Me because when I watched that, I never saw the educational value in that... I mean, a guy eats uncontrollable amounts of food, stops exercising, and the whole world is surprised he puts on weight? What I'm not proud about is probably 70 to 80 percent of my colleagues across the United States still show Super Size Me in their health class or their biology class. I don't get it."[23]


Impact[edit] Six weeks after the film's debut, McDonald's dropped its supersize portions.[24] In the United Kingdom, McDonald's publicized the website www.supersizeme-thedebate.co.uk, which included a response to and criticisms of the film.[25] In theaters in the UK, the company placed a brief ad in the film's trailers, pointing to the URL and stating "See what we disagree with. See what we agree with". Internationally, Super Size Me was a major success in the box office of Australia.[26] Thus, McDonald's in Australia took that documentary very seriously, and tried to respond. They created an advertising campaign that included three elements: two advertisements for TV and one produced to be shown in movie theaters.[26] The film was the inspiration for the BBC television series The Supersizers... in which the presenters dine on historical meals and take medical tests to ascertain the impact on their health.[27]


See also[edit] Film portal Food portal Criticism of fast food National Weight Control Registry New York State Restaurant Association v. New York City Board of Health John F. Banzhaf III#Obesity


References[edit] ^ Lee, Christina (2004). "Super Size Me". The Film Journal. Archived from the original on May 12, 2014.  ^ a b The Numbers. "Super Size Me". Nash Information Services.  ^ "What should my daily intake of calories be?".  ^ McFat Litigation I – Pelman v. McDonald's Corp., 237 F.Supp.2d 512 (S.D.N.Y. Jan 22, 2003). Biotech.law.lsu.edu. Retrieved December 31, 2012. ^ Against the Grain Nutrition, August 12, 2008: "Supersize Me" and "McLibel" – More Movies that Go Against the Grain ^ McSpotlight: The MicLibel Trial Story ^ Breaking the Food Seduction: The Hidden Reasons Behind Food Cravings and Seven Steps to End Them Naturally by Neal Barnard, M.D., St. Martin's Press (June 2003) ^ Laurance, Jeremy (January 30, 2003). "Fast food is addictive in same way as drugs, say scientists". The Independent. London. Archived from the original on May 11, 2010. CS1 maint: Unfit url (link) ^ "NY Times: Super Size Me". The New York Times. Retrieved November 23, 2008.  ^ Slaton, Joyce (July 23, 2009). "Coming Soon: Super Size Me, the Comic Book". Chow.com.  ^ "Toronto Film Review: ‘Super Size Me 2: Holy Chicken!’". Variety, September 14, 2017. ^ Figure supplied by Mark Fenton, former editor Walking Magazine, in scene from the movie' ^ Jamieson, Alex. "The Great American Detox Diet". HowToBeFit.com. Retrieved May 15, 2007.  ^ Spurlock, in audio commentary track ^ Morgan, Spurlock. Don't Eat This Book. New York: G.P. Putnam Sons, 2005. 245. Print. ^ "Documentary Movies, 1982–Present". Box Office Mojo. Retrieved May 15, 2007.  ^ Westbrook, Caroline (September 10, 2004). "Review: Super Size Me". BBC News. Retrieved May 20, 2012.  ^ Muller, Bill. "Super Size Me". The Arizona Republic. Retrieved April 30, 2012.  ^ Davis, Robert. "Super Size Me Directed by Morgan Spurlock". Paste Magazine. Retrieved April 30, 2012.  ^ "McDonald's UK position on 'Super Size Me'". Archived from the original on October 12, 2007. Retrieved April 22, 2009. CS1 maint: BOT: original-url status unknown (link) . mcdonalds.co.uk (August 2004) ^ Hoffman, Ken (January 14, 2008). "Ordering up some food for thought". Houston Chronicle.  ^ Soso, So Good, National Review, June 23, 2005 ^ Meet the science teacher who lost 60 pounds eating nothing but McDonald's three meals a day, al.com, August 11, 2015 ^ Meg Mclagan, p304 ^ "Archived copy". Archived from the original on February 2, 2007. Retrieved February 2, 2007. CS1 maint: BOT: original-url status unknown (link) ^ a b Public Relations Issues and Crisis Management. Cengage Learning Australia. January 1, 2005. ISBN 0170122700.  ^ Roberts, Rachel (June 10, 2009). "Interview: Sue Perkins and Giles Coren – Gluttons for punishment". The Scotsman. 


External links[edit] Wikiquote has quotations related to: Super Size Me Super Size Me on IMDb Super Size Me at AllMovie Super Size Me at Rotten Tomatoes Super Size Me at Box Office Mojo v t e Food industry criticism Books The Jungle (1906) Fast Food Nation (2001) Reefer Madness (2003) Shopped (2004) Chew on This (2006) My Secret Life on the McJob (2006) The Omnivore's Dilemma (2006) Eating Animals (2009) Wheat Belly (2011) Farmageddon: The True Cost of Cheap Meat (2014) Meat Atlas (annual) The Meat Racket: The Secret Takeover of America's Food Business (2014) Defending Beef: The Case for Sustainable Meat Production (2014) Righteous Porkchop (2009) Films The Jungle (1914) McLibel (1997) The Corporation (2003) Super Size Me (2004) The Future of Food (2004) We Feed the World (2005) Wal-Mart: The High Cost of Low Price (2005) Our Daily Bread (2005) Earthlings (2005) Fast Food Nation (2006) Black Gold (2006) King Corn (2007) Food, Inc. (2008) Million Calorie March: The Movie (2008) The World According to Monsanto (2008) Fresh (2009) Bananas!* (2009) Big Boys Gone Bananas!* (2011) The Dark Side of Chocolate (2010) Forks Over Knives (2011) A Place at the Table (2013) Fed Up (2014) Cowspiracy (2014) Super Size Me 2: Holy Chicken! (2017) Organizations Coca-Cola Cargill Tesco Nestlé boycott McDonald's Concepts Children in cocoa production Fair trade coffee Fast food criticism Food safety Genetically modified food (controversies) By country China v t e Morgan Spurlock Films Super Size Me Where in the World Is Osama bin Laden? Freakonomics POM Wonderful Presents: The Greatest Movie Ever Sold Comic-Con Episode IV: A Fan's Hope Mansome One Direction: This Is Us Super Size Me 2: Holy Chicken! Television I Bet You Will 30 Days The Simpsons 20th Anniversary Special – In 3-D! On Ice! A Day in the Life Morgan Spurlock's New Britannia Produced What Would Jesus Buy? 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Turner Company Hamburger University Leaps and Bounds McBarge McCafé McDonald's #1 Store Museum McDonald's (Will Rogers Turnpike) Oldest McDonald's restaurant Rock N Roll McDonald's Ronald McDonald House Charities Products Beef Big Mac Big N' Tasty Deluxe line Kiwiburger Quarter Pounder (McRoyal) Chicken Chicken McNuggets Buttermilk Crispy Tenders McChicken Snack Wrap Other Deli Choices Filet-O-Fish Georgie Pie Happy Meal McArabia McFlurry McGriddles McMuffin McRib Premium line Shamrock Shake Former Arch Deluxe Fruit and Walnut Salad McAfrika Advertising Campaigns Changeables Global Gladiators Golden Arches Mac Tonight McDonaldland McDonald's Monopoly McDonald's Treasure Land Adventure M.C. 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Related McDelivery Big Mac Index Bill Elliott McDonald's Young Entertainers McWords San Ysidro McDonald's massacre "Seriously McDonalds" Sydney River McDonald's murders Taiwan McDonald's bombings Urban legends Boom, Like That The Founder (2016 film) Authority control WorldCat Identities VIAF: 316753871 GND: 7703488-0 Retrieved from "https://en.wikipedia.org/w/index.php?title=Super_Size_Me&oldid=824645110" Categories: 2004 filmsEnglish-language films2000s documentary films2000s independent filmsAmerican filmsAmerican documentary filmsAmerican independent filmsCriticism of fast foodDirectorial debut filmsDocumentary films about businessDocumentary films about consumerismDocumentary films about food and drinkDocumentary films about McDonald'sDocumentary films about obesityFilms directed by Morgan SpurlockFilms set in the 2000sFilms shot in CaliforniaFilms shot in IllinoisFilms shot in New York CityFilms shot in TexasFilms shot in West VirginiaFilms shot in WisconsinFilms shot in North CarolinaFilms shot in Washington, D.C.Roadside Attractions filmsSundance Film Festival award winnersHidden categories: CS1 maint: Unfit urlCS1 maint: BOT: original-url status unknownUse mdy dates from February 2017Wikipedia pending changes protected pagesArticles needing additional references from January 2014All articles needing additional referencesAll articles with dead external linksArticles with dead external links from November 2017All articles that may contain original researchArticles that may contain original research from November 2017Wikipedia articles with VIAF identifiersWikipedia articles with GND identifiers


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