History[edit] It is suggested that snap music appeared around 2000 in a crime-infested neighborhood of Bankhead, Atlanta, Georgia. Bankhead was a place where the difference between poor and rich was striking, and, as it has been described, "a lighter sound" of snap was born "in the midst of all the aggression."[3] Very soon after its creation, snap music took on another type of music of Atlanta - crunk. In 2003, Dem Franchize Boys, who had already produced some snap hits for local clubs by the time, got signed to Universal Music Group. It has been said that weak promotion and the decision of Universal Music to put out the debut album of Dem Franchize Boys and Nelly's - "Sweat and Suit" the same day were reasons why their first album wasn't a success.[3] In 2005, they got the attention of Jermaine Dupri, who remixed their single "I Think They Like Me" and signed them to So So Def. The remix of "I Think They Like Me" topped the Hot Rap/R&B songs chart and spotted #15 on the Billboard Hot 100 charts.[2] Jermaine Dupri was later described as the key figure in bringing snap music into the mainstream.[8] Another Atlanta four, D4L, were performing at Atlanta's Vision Nightclub and Lounge alongside 8Ball, Keyshia Cole and Slim Thug at the time. In 2005, they have produced "Laffy Taffy" hit, which occupied the number one position in Billboard Hot 100 charts. Their debut album, "Down For Life", was certified gold by RIAA. D4L and Dem Franchize Boys started a rivalry over who started snap. As Fabo of D4L mentioned, Dem Franchize Boys were looked down upon by members of the community, and were referred to as "label prostitutes" there.[3] However, New York Times stated that lyric-oriented producers like T.I. and Young Jeezy get way more respect in Atlanta, than acts like D4L, where snap music is seen as light club music as opposed to "heavy street" music of ones like T.I.[2] As this rivalry continued, the resident DJ of Atlanta's Pool Palace DJ T-Roc has claimed that K-Rab was making snap long before Dem Franchize Boys and D4L. There are other facts telling that K-Rab could be the original creator of snap - he has produced "Laffy Taffy" and his voice can be heard on the early snap hits, like "Do The Pool Palace" and "Bubble Gum".[3] 2005 and 2006 saw snap music's rise to mainstream popularity. On January 12, 2006, the New York Times reviewed "Laffy Taffy". While analyzing the song's structure, the author noted that "On the hip-hop prestige scale, goofy dance songs like "Laffy Taffy' don't rate very high." The review also touched the broader topic of snap music with a conclusion, that it's hardly possible that major record label catches on this sound, as they, in the opinion of the author, needed something "more serious" than snap. It was also noted that snap does very well with digital download system, as "cheap" snap and cheap cost of digital tracks (99 cents for "Laffy Taffy") fit well.[2] There was another hit with popping sound in the place of snare drum that has reached the number-three position on Billboard Hot 100 in 2006, which is Yung Joc's "It's Goin' Down". The Billboard magazine claimed that popping sounds of "It's Going Down", however, weren't fingersnapping.[9] Crunk producer Lil Jon also increased exposure of the snap genre to the mainstream by releasing his single "Snap Yo Fingers", which peaked at number 7 on the Billboard Hot 100 charts.[10] In 2006, Vibe magazine has also mentioned the subgenre of snap, snap&B in connection to the Cherish album Unappreciated. Vibe stated a concern whether snap&B can take on crunk&B, which was too popular at the time. Vibe also pointed to one characteristic trait of snap&B, saying that, unlike slow jams, which may feature snapping, a track should be "pop" as well to be called "snap&B".[11] Snap continued to maintain a strong presence on the mainstream Billboard Charts in 2007. In late 2007, then 17-year-old American rapper Soulja Boy released his hit "Crank That", which enjoyed the number one position in the Billboard Hot 100 for 7 weeks, and was nominated for a Grammy and became one of the main hits of the year, advancing the influence of snap music on the Billboard charts, as well as furthering delving into the crunk genre. During the same year, a number of websites specializing in crunk mixtapes opened, increasing exposure to the genre. Producer T-Pain has entered Billboard Hot 100 charts with his snap&B hit, "Buy U a Drank (Shawty Snappin')".[citation needed] The latter one spotted number-one on Billboard Hot 100 and became number-68 in Rolling Stone's "Best Songs of 2007" list.[12] In November 2008, Atlanta rapper V.I.C. released his hit snap single Get Silly which peaked at #29 on the Billboard Hot 100 and garnered single sales of 500,000 copies sold.[13] This popularity even spilled over into comedy, as The Boondocks portrayed "The Story of Gangstalicious", a rapper whose hit within the show was "Homies Over Hoes", a clear homage to Laffy Taffy.

References[edit] ^ "John Caramanica, "Gucci Mane, No Holds Barred ", ''New York Times'', December 11, 2009". Nytimes.com. December 13, 2009. Retrieved August 9, 2012.  ^ a b c d Sanneh, Kelefa (January 12, 2006). "'Laffy Taffy': So Light, So Sugary, So Downloadable". The New York Times. Retrieved May 23, 2010.  ^ a b c d e f g h Vibe Jun 2006, "Oh Snap!" ^ Henry Adaso. "Snap Music". About.com. Retrieved April 11, 2014.  ^ 2015, Trent ClarkOct 16; This, 10:15am Share This Tweet This Email. "The 15 Best Snap Music Songs Of All-Time". Hip-Hop Wired. Retrieved 2016-01-03.  ^ Let the World Listen Right: The Mississippi Delta Hip-Hop Story By Ali Colleen Neff, William Ferris ^ Clark, Kevin "Dem Franchise Boyz: I Know They Like Me" interview, Hip Hop Dx, link: [1] ^ Billboard Jul 21, 2007, p.25 ^ Billboard May 6, 2006, "Life's a snap for Yung Joc" ^ Reid, Shaheem (2006-05-17). "Lil Jon Wants To Double His Gold By Becoming King Of Rock". MTV News. Retrieved 2008-11-21.  ^ Vibe Oct 2006, p.144 ^ "The 100 Best Songs of 2007". Popcunch.com. Archived from the original on 2007.  ^ "Gold & Platinum: V.I.C." Recording Industry Association of America. Retrieved December 24, 2011.  v t e Hip hop in the United States Regions East Coast West Coast Midwest Southern Cities Atlanta Baltimore Chicago Detroit Memphis Miami New Orleans Minneapolis/St. Paul New York Omaha Philadelphia Washington, D.C. v t e Hip hop Breaking DJing Graffiti MCing (rapping) Beatboxing Culture Battle rap Dance Fashion Feminism Activism Festivals Music Production Theater Albums Genres History Five-Percent Nation Golden age Old-school New school Electro Feminist Subgenres Alternative hip hop Acoustic hip hop Bounce Chicano rap Chopped and screwed Chopper Christian hip hop Cloud rap Comedy hip hop Conscious hip hop Crunk Dirty rap Drill East Coast Experimental hip hop Freestyle rap Gangsta rap G-funk Hardcore hip hop Horrorcore Indie hip hop Instrumental hip hop LGBT hip hop Memphis rap Midwest Nerdcore hip hop Political hip hop Pop rap Snap music Southern Trap Turntablism Underground hip hop West Coast Fusion genres Baltimore club Country rap Crunkcore Cumbia rap Digital hardcore Emo hip hop Ghetto house Ghettotech Glitch hop Grime Hip hop soul Hip house Hiplife Hipster hop Hyphy Igbo rap Industrial hip hop Jazz rap Jersey club Merenrap New jack swing Neo soul Nu metal Nu metalcore Pop rap Psychedelic hip hop Rap metal Rap opera Rap rock Trip hop Urban Pasifika Wonky Other topics Autotune DJ DJ mixer Record player Turntablism Drum machine Sampler Synthesizer Music sequencer By nationality African Algerian Gambian Igbo Ivorian Kenyan Moroccan Nigerien Senegalese Tanzanian Togolese Zimbabwean North American Canadian Greenlandic Native American Asian Bangladeshi Burmese Chinese Filipino Hong Kong Indian Indonesian Japanese Korean Malaysian Nepalese Pakistani Singapore Taiwanese Thai European Albanian Austrian Azerbaijani Belgian Bosnian-Herzegovinian British Bulgarian Czech Dutch Finnish French German Greek Hungarian Icelandic Italian Macedonian Polish Portuguese Romanian Russian Scottish Serbian Slovak Slovenian Spanish Swedish Swiss Turkish Ukrainian Latin American Brazilian Cuban Dominican Haitian Mexican Salvadoran Middle Eastern Arabic Egyptian Iranian Israeli Lebanese Palestinian Yemeni Oceanian Australian New Zealand Category Portal Retrieved from "https://en.wikipedia.org/w/index.php?title=Snap_music&oldid=824824419" Categories: Snap musicAmerican hip hop genresCrunkSouthern hip hop1990s in music2000s in musicHidden categories: All articles with unsourced statementsArticles with unsourced statements from October 2009

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