Contents 1 History 2 Subscription service 3 Brands 4 Sephora Inside JCPenney 5 Environmental record 6 References 7 External links

History[edit] Sephora first launched in Paris on August 14, 1969. It was acquired by Dominique Mandonnaud in 1993, who merged the purchase with his own perfume chain under the Sephora brand. Mandonnaud is credited for founding and implementing Sephora's "assisted self-service" sales experience, which departed from then-typical retail models for cosmetics by encouraging customers to try products in-store before purchasing.[6][7] Mandonnaud continued to expand the Sephora brand through the 1990s, opening up its flagship store in Champs Élysées in 1997. In July 1997, Mandonnaud and his partners sold Sephora to LVMH, who expanded the stores globally and bolstered the chain's product offerings to include beauty and cosmetic products.[2] Sephora's flagship store on Champs Élysées Sephora opened its first United States store in New York City in 1998 and its first Canadian store in Toronto in 2004.[8][9] Its North American headquarters is located in San Francisco, with corporate offices in New York City and Montréal. Sephora currently operates over 360 stores across North America.[8] Sephora, Toronto Eaton Centre, Toronto, Ontario, Canada Sephora launched its online store to the U.S. in 1999 and into Canada in 2003.[8] The Canadian head office was opened in February 2007 by Marie-Christine Marchives, a former Sephora U.S. and Sephora France employee. Marie-Christine Marchives returned to France in July 2010 to become the general manager of Sephora France. She was replaced in Canada by Klaus Ryum-Larsen. Sephora currently operates over 2,300 stores in 33 countries worldwide [10] generating over an estimated $4 billion in revenue as of 2013.[2][11] As of September 2013, the Sephora at Champs Élysées in Paris, France, attracts over six million people a year.[12] In 2000, purchased the assets of for "high six-figures".[13][14] In 2010, Women's Wear Daily named Sephora the specialty retailer of the year.[15][16] On 18 November 2014, four customers filed a class action lawsuit against Sephora.[17] The suit alleges that Sephora engaged in racial discrimination by wrongfully deactivating the customer rewards accounts of Asian customers under the pretense that these customers were buying products from Sephora in bulk and reselling them.[18][19] On 1 January 2014, Calvin McDonald replaced David Suliteanu as president and chief executive officer of Sephora Americas. Suliteanu was named CEO of Kendo Brands, another business in the LVMH portfolio.[20] In 2016, Sephora launched the Virtual Artist app, an augmented reality platform. By uploading a photo, the user can receive a virtual makeover, experimenting with different product and shade combinations.[21][22][23] In 26 August 2016, Sephora opened its 400th location in North America on the Magnificent Mile in Chicago. The store is the city's new flagship location.[24] On 31 March 2017, Sephora opened its largest retail location in North America near Herald Square. The store is approximately 11,380 square feet and features over 13,000 products. It's one of six Sephora TIP Workshop locations, with interactive services and tools, in North America; the others include San Francisco, Boston, Chicago, Santa Clara Valley, and Toronto.[25][26][27]

Subscription service[edit] In August 2015 it was announced that Sephora would launch a subscription service: Play! By Sephora. The monthly subscription service offers boxes containing sample size products for a monthly fee.[28] Boston, Columbus, and Cincinnati were the only three cities to test the initial service launch in September 2015. The service launched throughout the US in 2016.[29]

Brands[edit] Sephora features a variety of beauty products from more than 100 brands, including NARS Cosmetics, Make Up For Ever, Too Faced Cosmetics, Anastasia Beverly Hills, Urban Decay, Benefit Cosmetics, Amazing Cosmetics, First Aid Beauty, Lancôme Cosmetics, Sunday Riley Skincare, philosophy, YSL Beauty by Yves Saint Laurent, Tatcha,[30] Huda Beauty, Kat Von D, and Bobbi Brown Cosmetics.[31] Sephora also features its own make-up, skincare, beauty tools and accessories. Packaging for the line features the company's elongated flame logo in standard black print. In 2013, the brand debuted fragrance collections with Mary-Kate and Ashley Olsen, and a makeup line with Marc Jacobs.[32]

Sephora Inside JCPenney[edit] In October 2006, Sephora began opening stores inside JCPenney. Sephora inside JCPenney features some of the same makeup, skincare, and fragrance brands as well as its own product line found in stand alone stores nationwide. Sephora inside JCPenney stores are much smaller than a normal store, usually 1,500 sq ft in size.[33] There are more than 600 Sephora locations in JCPenney stores across the US.[2][34][35]

Environmental record[edit] Sephora’s sustainable development initiatives were recognized in December 2015.[36] The company received the Sustainable Brand label, as well as the 2015 R Award for eco-design by the Génération Responsible association. Global Cosmetic News reported that Sephora's newly launched display cases have a 30% lighter metal frame that will reduce CO2 emissions by 220 metric tons.[37]

References[edit] ^ a b "About Sephora". Sephora.  ^ a b c d e f Loeb, Walter. "Sephora: Department Stores Cannot Stop Its Global Growth". Forbes. Retrieved 3 January 2014.  ^ SHERMAN, LAUREN. "Inside Sephora's Branded Beauty Strategy". Business of Fashion.  ^ Wood Rudolph, Heather (19 February 2015). "Interview Insider: How to Get Hired at Sephora". Cosmopolitan. Retrieved 24 July 2015.  ^ Born, Pete (24 October 2013). "Calvin McDonald Named CEO of Sephora Americas". Women's Wear Daily. Retrieved 24 October 2013.  ^ "Sephora Holdings S.A. – Company Profile, Information, Business Description, History, Background Information on Sephora Holdings S.A." References for Business. Retrieved 16 February 2016.  ^ "The Sephora Saga". Retrieved 16 February 2016.  ^ a b c "About Sephora". Sephora. Retrieved 23 March 2015.  ^ "Sephora". New York. Retrieved 24 October 2011.  ^ "As Ulta Looks Prettier, Sephora Sharpens Tech Edge". Retrieved 2017-06-19.  ^ " About Us". Sephora. Retrieved 17 August 2012.  ^ MASIDLOVER, NADYA. "Paris Casts A Shadow Over Hours at Sephora". The Wall Street Journal.  ^ Marsh, Lisa. "ARNAULT'S SEPHORA BUYS BUSTED EVE.COM". New York Post.  ^ Miles, Stephanie. " Buys Assets of Defunct E-Tailer". The Wall Street Journal.  ^ "WWD 2011 Beauty Inc Awards: Retailer of the Year". Women's Wear Daily.  ^ Hamilton, Anita (4 January 2012). "How an Upstart Beauty Company Broke into the Big Leagues Read more: How an Upstart Beauty Company Broke into the Big Leagues – Ideas for Small Business". Time.  ^ "Sephora discriminated against Asian customers, lawsuit claims". Reuters. 19 November 2014. Retrieved 2017-09-27.  ^ "Civil Complaint" (PDF). PacerMonitor. Retrieved 30 October 2015.  ^ "Sephora Class Action Lawsuit". Sephora Class Action Lawsuit. Retrieved 4 February 2016.  ^ "McDonald Named Sephora Americas President/CEO, Suliteanu To Become Kendo Brands CEO". Beauty Store Business Magazine.  ^ "Sephora Updates Its Digital Beauty Makeover App |". Retrieved 2017-06-19.  ^ Caldwell, Georgina. "Sephora updates Virtual Artist app to include blush and contour shades". Retrieved 2017-06-19.  ^ "Sephora Using Mobile Across Entire Customer Journey". Multichannel Merchant. 2017-06-09. Retrieved 2017-06-19.  ^ "Sephora's Magnificent Mile store has new, high-tech look". Chicago Tribune.  ^ Panych, Sophia. "10 Hacks for Shopping the Largest Sephora in the United States". Allure. Retrieved 2017-06-19.  ^ Strugatz, Rachel (2017-04-03). "Experience Matters: Sephora Goes Bigger on 34th Street". WWD. Retrieved 2017-06-19.  ^ Zoldan, Rachel Jacoby. "Sephora Just Opened Its Biggest Store Ever, and It's Truly Insane". Glamour. Retrieved 2017-06-19.  ^ Novellino, Teresa. "Birchbox is about to meet a French foe: Sephora". Biz Journals. Retrieved 14 August 2015.  ^ Malamut, Melissa. "Boston Is One of Three Test Cities for the New Sephora Box". Boston. Retrieved 14 August 2015.  ^ "TATCHA Skin Care". Sephora. Retrieved 14 September 2014.  ^ "Kat Von D Beauty is launching a new program with Sephora that will allow you to snag new products before they hit stores". HelloGiggles. 2017-01-03. Retrieved 2017-09-27.  ^ "Beauty Boom: Is Sephora Becoming High Fashion's Next Target?". Time. 9 January 2013.  ^ "About Us | Sephora". Sephora. Retrieved 27 January 2016.  ^ "Sephora inside jcp". Sephora.  ^ "As Ulta Looks Prettier, Sephora Sharpens Tech Edge". Retrieved 2017-06-19.  ^ "Sephora receives Responsible Brand label and 2015 R Award for eco-design". LVMH Moët Hennessy – Louis Vuitton. Retrieved 18 December 2015.  ^ Miles, Louise Prance. "Sephora honored for sustainable development initiatives with eco award". Global Cosmetic News. Retrieved 18 December 2015. 

External links[edit] Wikimedia Commons has media related to Sephora. Sephora v t e LVMH Board of directors Albert Frère Antoine Arnault Bernadette Chirac Bernard Arnault Charles Powell Charles de Croisset Delphine Arnault Diego Della Valle Felix Rohatyn Gilles Hennessy Hubert Védrine Yves-Thibault de Silguy Fashion and leather goods Berluti Céline Donna Karan International eLuxury Emilio Pucci Fendi Givenchy Kenzo Loewe Louis Vuitton Marc Jacobs StefanoBi Thomas Pink Perfumes and cosmetics Acqua di Parma Benefit Cosmetics Fresh Guerlain Kenzo Parfums Labrosse et Dupont Make Up For Ever Parfums Christian Dior Parfums Givenchy Perfumes Loewe Retailing Le Bon Marché DFS Galleria Sephora Miami Cruiseline (Starboard Cruise Services) Watches and jewellery Bulgari Chaumet Dior Watches Fred Joaillier Hublot TAG Heuer Zenith Wines and spirits 10 Cane Rum Ardbeg distillery Belvedere Cape Mentelle Vineyards Château Cheval Blanc Dom Pérignon Domaine Chandon California Château d'Yquem Cloudy Bay Vineyards Hennessy Champagne Krug Champagne Mercier Moët et Chandon Newton Vineyard Ruinart Veuve Clicquot Glenmorangie (66%) Wenjun Other Cheval Blanc St Barths Connaissance des Arts Cova Investir Jardin d'Acclimatation La Samaritaine Le Parisien Les Échos Radio Classique Royal Van Lent v t e Cosmetics Face Anti-aging cream BB cream Botulinum toxin (Botox) Concealer Cleanser Facial Facial toning Foundation Moisturizer Permanent makeup Primer Powder Rouge Skin whitening Toner Veil Venetian ceruse Lips Lipstick Balm Gloss Liner Plumper Stain Eyes Blepharoplasty Circle contact lens Eyelash extensions Eyelid glue Eye liner Eye shadow Kohl Mascara Hair Conditioner Hair coloring and bleaching Removal chemical electric laser IPL plucking shaving threading waxing Shampoo Styling products gel mousse pomade spray wax Nails Artificial nails Buffing Manicure Nail polish Pedicure Body Body powder Cold cream Lotion Cosmetic surgery Peeling Skin whitening Related topics Cosmetic electrotherapy Cosmetic ingredients Cosmetics advertising Cosmetology History of cosmetics Cosmetic industry Major cosmetic brands Ahava Almay AmorePacific Anna Sui Artistry Aveda Avon Bath & Body Works Benefit Biotherm Bobbi Brown Bonne Bell Brihans Natural Products Bumble and bumble Burt's Bees Cargo Carol's Daughter Clarins Clinique Coty CoverGirl Creme 21 Cutex Daigaku Honyaku Center Elizabeth Arden, Inc. Estée Lauder Eyes Lips Face Etude House Faberge Farmec Garnier Guerlain Hard Candy Helena Rubinstein Kao Corporation Kevyn Aucoin Kiehl's Lancôme Laneige Laura Mercier Laura Mercier Cosmetics Lise Watier L'Oréal L'occitane Love Cosmetics Lush MAC Cosmetics Mary Kay Max Factor Maybelline Missha Molton Brown NARS Natura Natural Wonder Nature Republic Neal's Yard Remedies Neutrogena Nexxus Nivea O Boticário OPI Oriflame Origins Paula Begoun Pond's Red Earth Revlon Richard Hudnut Rimmel Sephora Shiseido Shu Uemura SimplySiti SK-II SkinCeuticals Skin Food Stila The Body Shop The Face Shop ULTA Beauty Ultima II Urban Decay Vaseline Vichy Victoria's Secret Wella Yves Rocher Categories Companies People History Retrieved from "" Categories: Companies based in San FranciscoCosmetics companies of FranceFrench brandsLVMH brandsRetail companies of FranceHidden categories: Use dmy dates from November 2016Articles containing Greek-language text

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