Contents 1 History 2 Advertising 3 Sponsorships 4 In popular culture 5 References 6 External links

History[edit] Scottish Widows Headquarters, Morrison Street, Edinburgh In March 1812, a number of prominent Scotsmen gathered in the Royal Exchange Coffee Rooms in Edinburgh. They were there to discuss setting up ‘a general fund for securing provisions to widows, sisters and other female relatives’ of fundholders so that they would not be plunged into poverty on the death of the fundholder during and after the Napoleonic Wars. Scottish Widows' Fund and Life Assurance Society opened in 1815 as Scotland's first mutual life office.[3] Its most noteworthy leader was Very Rev James Grant who served as its Director for a record fifty years (1840-1890).[4] In 1999, Lloyds TSB agreed to buy the society for £7 billion.[5] The society demutualised on 3 March 2000 as part of the acquisition.[6] At the time of its takeover, Scottish Widows set up an "additional account" to hold £1.7 billion of the proceeds from the sale. This fund was to be used to enhance terminal bonuses across the company, but was eventually used to compensate guaranteed annuity rate options (GARs) holders. In April 2009, Lloyds Banking Group announced that the sales team of Clerical Medical would be merged into that of Scottish Widows, and the Clerical Medical brand would eventually be phased out.[7] In November 2013, Lloyds Banking Group sold its asset management division, Scottish Widows Investment Partnership (SWIP) to Aberdeen Asset Management in a £660m deal.[8] In 2015, Scottish Widows sold Clerical Medical to international life assurance company RL360°.[9][10]

Advertising[edit] Scottish widows advert from 1878 The Scottish Widow first appeared in a television advert directed by David Bailey in 1986. Since then, Scottish Widows has made 10 adverts featuring the Scottish Widow.[11] Four models have portrayed the Scottish Widow, a hooded character featured in the company's advertising. The original Widow, chosen to portray the company’s brand values in the ‘Looking Good’ commercial in 1986, was Deborah Moore, daughter of actor Roger Moore. In 1994, Amanda Lamb took over the role. Hayley Hunt became the third Scottish Widow in 2005. In 2014, the company announced that the fourth Scottish Widow would be Amber Martinez.[12]

Sponsorships[edit] Scottish Widows was the Official Pensions and Investment Provider of the London 2012 Olympic and Paralympic Games.[13] The company employs athletes Roger Black MBE and Sarah Storey OBE as their Olympic Ambassadors.[14]

In popular culture[edit] The establishment of the fund is briefly mentioned in Yuval Harari's 2011 book Sapiens: A Brief History of Humankind.[15]

References[edit] ^ Scottish Widows staff ( ^ IPSOS brand tracking study 2010 ^ "Our History". Scottish Widows. 16 September 2016.  ^ BIOGRAPHICAL INDEX OF FORMER FELLOWS OF THE ROYAL SOCIETY OF EDINBURGH 1783 – 2002 (PDF). The Royal Society of Edinburgh. July 2006. ISBN 0 902 198 84 X.  ^ "Lloyds TSB buys Scottish Widows". BBC News. 23 June 1999. Retrieved 22 September 2013.  ^ "Q&A: Standard Life demutualisation". BBC News. 31 March 2004. Retrieved 22 September 2013.  ^ Jonathan Russell (29 April 2009). "Lloyds cuts 305 jobs and drops Clerical". Daily Telegraph. London. Retrieved 17 March 2013.  ^ "Lloyds sells Scottish Widows Investment in £660m deal". BBC News. 18 November 2013.  ^ "Scottish Widows sells offshore business to RL360". Money Marketing. 7 May 2015.  ^ "RL360 wraps up CMI acquisition". FT Adviser. 3 December 2015.  ^ Scottish Widows adverts ( ^ Quinn, James (24 August 2013). "Modern setting as the Scottish Widow returns". The Telegraph. London. Retrieved 22 September 2013.  ^ Scottish Widows London 2012 site ( 2012) ^ Scottish Widows Ambassadors( ^

External links[edit] Official website Companies portal v t e Lloyds Banking Group Retail Lloyds Bank Lloyds Bank International Bank of Scotland Halifax Birmingham Midshires Bank of Wales St. James's Place Bank Commercial Lloyds Bank Corporate Markets Lloyds Development Capital Agricultural Mortgage Corporation Consumer Black Horse Lex Autolease Colleys (surveyors) MBNA Insurance Scottish Widows Lloyds Bank General Insurance (underwriter) Lloyds Bank Insurance Services (intermediary) Former Lloyds TSB Lloyds Associated Banking Company Lloyds and National Provincial Foreign Bank Bank of London and South America Bank of London and Montreal Cox & Kings National Bank of New Zealand Lloyds Bank California Lloyds Bank Canada Capital and Counties Bank Cunliffe, Brooks Fox, Fowler and Company Lewis's Bank Cheltenham & Gloucester Trustee Savings Bank TSB Bank Hart, Fellow's and Company HBOS Bank of Scotland International Halifax (Ireland) Banco Halifax Hispania Intelligent Finance Clerical Medical British Linen Bank The Leeds Sainsbury's Bank Other Lloyds Bank RFC Legislation: Lloyds TSB Act 1998 HBOS Group Reorganisation Act 2006 Category Commons v t e Major insurance and reinsurance companies Insurance Composite Aegon Ageas AIG Allianz Allstate Aon Aviva AXA China Pacific Insurance China Taiping Generali ING Japan Post Insurance National Mutual Insurance Federation of Agricultural Cooperatives Ping An Insurance Prudential plc PZU State Farm Insurance The Hartford Unipol UnipolSai USAA Vienna Insurance Group Zurich Insurance Group Farmers Insurance Group General insurance Berkshire Hathaway BNP Paribas Bradesco Seguros Direct Line Group Hyundai Marine & Fire Insurance If P&C Insurance Insurance Australia Group Liberty Mutual Mapfre MS&AD Insurance Group PICC QBE Insurance RSA Insurance Group Samsung Fire & Marine Insurance Sompo Japan Tokio Marine Travelers XL Group Life insurance AIA Aviva Bupa China Life CNP Assurances Dai-ichi Life Great Eastern Jackson Legal & General LIC India Lincoln Manulife Financial Meiji Yasuda Life MetLife New China Life Insurance New York Life Nippon Life Northwestern Mutual Old Mutual Phoenix Group Prudential Financial Samsung Life Scottish Widows Standard Life Sumitomo Life Sun Life Swiss Life Taikang Life Reinsurance China Re Gen Re Hannover Re Korean Reinsurance Company Lloyd's of London Munich Re Reinsurance Group of America Scor Swiss Re XL Group Methodology: Applicable FY2013/14 revenues of over US$3 billion Coordinates: 55°56′42.11″N 3°12′27.82″W / 55.9450306°N 3.2077278°W / 55.9450306; -3.2077278 Retrieved from "" Categories: Companies based in EdinburghBritish companies established in 1815Insurance companies of ScotlandInsurance companies of the United KingdomFormer mutual insurance companiesLloyds Banking GroupLife insurance companiesScottish brands1815 establishments in ScotlandHidden categories: Coordinates not on WikidataUse dmy dates from September 2010

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