Contents 1 Promo single 2 Buzz singles and advance singles 3 Acetates and test pressings 4 Countdown to album release programs 5 Distribution 5.1 Radio outlets 5.2 Nightclub outlets 5.3 Promotional compilations 5.4 Online promotional distribution 6 See also 7 References

Promo single[edit] This article needs to be updated. Please update this article to reflect recent events or newly available information. (May 2015) A promo single (short for promotional single) is a single that is made available to radio stations, nightclubs, music publications, and other media outlets by a record label for the express purpose of promoting a forthcoming commercial single or an entirely new album. A song may be released as a promotional single even if no commercial version of the single is available to buy. This is usually for the purpose of promoting an entire album. While intended specifically for use by professional disc jockeys and not for resale, they are frequently sought out by music collectors nonetheless. The promo single is usually recognized by its limited liner notes and cover artwork as well as its unique catalog number (or the occasional lack thereof). Quite often, vinyl records will be issued in a generic cardboard jacket or white paper sleeve while CDs will be issued in a slimline jewel case or cardboard sleeve. There may also be promotion-specific terms stamped on the disc or its cover, most notably "For Promotional Use Only." The advance promo single is furnished to DJs sometimes weeks or months in advance of a domestic release to give record labels an opportunity to build interest in the single and gauge response to the single. Unlike a finished promo single, these are commonly test pressings or white labels and thus are manufactured in limited runs. Traditionally, these promotional copies were supplied to DJs through music pools. Despite the good intention, there has been some dispute within the industry whether an advanced promotion is a good thing or not. Building interest is naturally a good thing, but it may have the opposite effect when interested persons are unable to find a new song in the record stores for quite some time.

Buzz singles and advance singles[edit] In music, a buzz single or advance single is a track or promotional song, released by the label (typically) preceding the album's release. The song(s) are released in order to bring attention to an album's release. Buzz singles are not typically issued to radio as promotional singles, due to the fact that they are only intended to attract minor attention compared to a regular single.

Acetates and test pressings[edit] On rare occasions a special type of demonstration record known as an acetate disc has been distributed to radio stations as a promo. Instead of being mass-produced these records are cut one at a time in the recording studio from a master tape source. They were generally made in very low quantity with hand-written labels. The soft acetate surface of these discs can be played no more than about 10 times before they start to wear out. Another type of rare item which has occasionally been used as a promo is a "test pressing" or white label. These are the first disc copies pressed at the factory. They are used to check manufacturing quality before mass production begins.

Countdown to album release programs[edit] iTunes and other markets distribute songs for a price on a pre-set schedule; such as one a week in a 'Countdown' to the parent album's release. These pre-sales of album tracks are often called 'promotional singles' by many.[3][4]

Distribution[edit] Radio outlets[edit] Promotional recordings are distributed to commercial AM and FM radio stations for airplay. These singles typically feature just the radio edit of the song, but may also include alternate remix edits, the original album version, or even call-out hooks Nightclub outlets[edit] When it comes to electronic dance music, 12-inch records and CDs still remain the more popular media by which promotional recordings may be distributed to DJs in the nightclub industry.[citation needed] These singles typically feature one or more extended remixes (sometimes dubbed a "club mix") of the title track that are not generally available to the public as well as the original extended version, which in many cases is itself club-friendly. In some cases, the disc may have anonymous track labeling or lack labels altogether. Often the corresponding CD may also carry radio edits and other alternate cuts that did not make it onto the 12-inch record itself, in which case the CD is referred to as a maxi-single CD. Promotional recordings may also include digital recordings in MP3, MP4, or Windows Media Audio formats to discourage illegal copying and enable effective recall when the promotional period has expired. It is not unusual for a promo single to have no commercially available counterpart particularly in those genres that are predominantly oriented to nightclub applications. Promotional compilations[edit] Many companies currently offer promotional compilations to DJs, radio use and nightclubs alike. The format is growing on the CD format, but some companies still offer promotional compilations in vinyl also.[citation needed] Most of the compilations are genre-specific (like most of CD Pools' compilations) but there are also compilations that offer a combination of different genres (like compilations from DMC and Music Factory). Such compilations are normally released monthly. In addition to companies that work internationally, there are also many companies that offer national promotions material in the form of compilations. Versions in the compilation are usually either radio edits or extended / 12" remixes of the song, depending a bit on the targeted audience. Club scene music is usually in the longer and easier to play format of extended remix, whereas more street targeted music is usually released as radio edits. It normally takes a couple of weeks after the release of the original promo single to be available on promotional compilations. This has the added benefit of having the songs when they're already had some airtime and are thus not the bleeding edge no-one has heard from, but still have usually not been released to the mass markets yet. Some of the internationally established companies are CD Pool and DMC. Many fledgling companies are also available offering both well-known and lesser known releases. Online promotional distribution[edit] Since the advent of broad-bandwidth Internet access and professional tools such as iPool or Haulix, the online promotional distribution of music has been established. Record companies make their music available as audio files and use the Internet as a distribution channel. In contrast to the conventional way of distributing promotional recordings, this kind of promotional distribution is faster and cheaper.

See also[edit] White label

References[edit] ^ least not in the U.S., where the UMG v. Augusto case clarified in 2011 that promos are gifts, not the property of the distributor, and that the first-sale doctrine entitles the recipient to dispose of the recording as they wish. ^ That is, at least in the U.S., the recipient of a promo has no obligation to comply with a recall, unless a separate contract is in effect. ^ Lamb, Bill (17 November 2010). "Black Eyed Peas Release "Do It Like This" - Announce Single a Week Until The Beginning". Retrieved 2 April 2011.  ^ AOL Music Staff (2010-11-30). "Black Eyed Peas, 'The Beginning' -- New Album". AOL Music. AOL inc. Retrieved 2 April 2011.  v t e Music industry Companies and organizations Representatives ARIA BVMI BPI Music Canada FIMI IFPI (worldwide) PROMUSICAE RIAA SNEP Music publishers BMG Rights Management EMI Music Publishing Fox Music Imagem MGM Music Music catalog Sony/ATV Music Publishing Universal Music Publishing Group Warner/Chappell Music Record labels Major: Sony Music Universal Music Group Warner Music Group Independent: Independent UK record labels Live music CTS Eventim Live Nation LiveStyle Ticketmaster Genres Avant-garde Blues Contemporary R&B Country Crossover Dance Disco Drum and bass Easy listening Electronica Experimental Folk Funk Gospel Hip hop Instrumental Jazz Latin Metal Motown New Age Operatic pop Pop Punk Reggae Rock Soul Soundtrack World Sectors and roles Album cover design Artists and repertoire (A&R) Disc jockey Distribution Entertainment law Music education Music executive Music journalism Music publisher Music store Music venue Musical instruments Professional audio store Promotion Radio promotion Record label Record shop Road crew Talent manager Tour promoter Production Arrangement Composer Conductor Disc jockey Hip hop producer Horn section Record producer Recording artist Rhythm section Orchestrator Session musician Singer Backup singer Ghost singer Vocal coach Songwriter Ghostwriter Sound engineer Release formats Album Extended play (EP)/Mini album Single Music video Promotional recording Phonograph record Eight-track Compact cassette CD DVD Airplay Music download Streaming media Live shows Concert Concert tour Concert residency Music festival Music competition Charts ARIA Charts Billboard Hot 100 Brasil Hot 100 Airplay Canadian Hot 100 Gaon Music Chart Irish Singles Chart Italian Singles Chart GfK Entertainment Charts Entertainment Monitoring Africa Oricon Charts New Zealand Singles Chart SNEP Singles Chart Sverigetopplistan UK Singles Chart Publications Billboard HitQuarters Hot Press Kerrang! Mojo Musica e dischi NME Q Rolling Stone Smash Hits Top of the Pops Television Channels CMT TheCoolTV Fuse Heartland Juice MTV MTV2 Tr3s MuchMusic The Music Factory Viva VH1 The Country Network Series Idol franchise Popstars Star Academy The Voice The X Factor Rising Star Achievements Music award Best-selling music artists Best-selling albums Best-selling albums by country Best-selling singles Highest-grossing concert tours Highest-attended concerts Global Recording Artist of the Year Other Album sales Album-equivalent unit A-side and B-side Backmasking Christian music industry Hidden track Grammy Museum White label Category Retrieved from "" Categories: Music industrySingle typesPromotion and marketing communicationsHidden categories: Articles needing additional references from February 2011All articles needing additional referencesWikipedia articles in need of updating from May 2015All Wikipedia articles in need of updatingAll articles with unsourced statementsArticles with unsourced statements from October 2013Use dmy dates from May 2017

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