Contents 1 Historic Core neighborhood 2 Historic-cultural monument status 3 Regard 4 Building features 5 In popular culture 6 References 7 External links

Historic Core neighborhood[edit] Signature glossy turquoise terra cotta cladding The building sits in the Historic Core of Downtown Los Angeles, which is rich in historic architecture, and which has largely maintained its historic integrity, due in large part to hard fought preservation efforts,[27][28][29] the 1999 Adaptive Re-Use Ordinance,[30] and Coucilmember Jose Huizar's "Bringing Back Broadway" initiative.[31] The Eastern Columbia is surrounded by a wealth of historic buildings, with four designated Los Angeles Historic-Cultural Monuments as immediate neighbors. Just across the street on Broadway is the restored 1926 Orpheum Theatre,[32] and next to it sits the Claud Beelman designed 1930 Art Deco Ninth and Broadway Building.[33] Across 9th Street, at the southeast corner of 9th and Hill Streets, sits the 1926 May Company Garage, which was one of the nation's first parking structures (Historic-Cultural Monument No. 1001). Also across 9th Street is the 1916 Blackstone's Department Store (Historic-Cultural Monument No. 765).[34] Across Hill Street sits the 1926 Coast Federal Savings Building (Historic-Cultural Monument No. 346). Directly to the north sits the 1906 Hamburger's/May Company Department Store (Historic-Cultural Monument No. 459), which is currently undergoing historic restoration.[35][36] Only steps away is the 1927 United Artists Theater Building (Historic-Cultural Monument No. 523), which is now the Ace Hotel Los Angeles.[37] Retail in and around the Eastern Columbia, located at the intersection of 9th Street & Broadway, has proliferated in recent years with the opening of Acne Studios, Oak NYC, Aesop, Tanner Goods, BNKR, Austere, A.P.C., and Urban Outfitters located in the Rialto Theater (Los Angeles Historic-Cultural Monument No. 472).[13][38] Since 2015 the building has been at the center of a political dispute over a proposed adjacent project, the 26-story Alexan Broadway project at 9th and Hill Streets, that has faced some opposition because of concerns that it would block views of the Eastern Columbia and its landmark clock.[39][40][41] Actor Johnny Depp acquired five penthouses in 2007, totaling a combined 11,500 square feet of space.[42] In 2016, billionaire Ronald Burkle sold a three-story penthouse within the Eastern Columbia for $2.5 million, among the highest prices ever paid per square foot for a residential unit in the Historic Core district.[43]

Historic-cultural monument status[edit] Historic Core skyline The Eastern Columbia was listed as Los Angeles Historic-Cultural Monument No. 294 in 1985.[1][12][44] "The property meets the criteria for HCM designation because it reflects the broad cultural, economic, or social history of the nation, state, or community. It has become a visual landmark and is representative of the vitality of Los Angeles' retail and commercial core."[3] Eastern Columbia entrance

Regard[edit] The Eastern Columbia Building is "one of the great grand dames of Art Deco Streamline Moderne in Los Angeles."[45] Historian Robert Winter called the building "a shining example of Southern California's golden age of architecture."[9] Los Angeles Times critic Christopher Hawthorne declared it "one of the most beautiful pieces of architecture in the city..."[9] Past president of the Art Deco Society of Los Angeles, Rory Cunningham, referred to the building as "one of the premier Deco buildings in the country."[9] Ken Bernstein, director of the Office of Historic Resources for the City Planning Department, has stated that "The Eastern Columbia Building is unquestionably one of the signature Art Deco buildings in all of Los Angeles"[45] and he selected it as one of the city's most beautiful buildings.[46] The Eastern Columbia is lovingly referred to as the "Jewel of Downtown" and the "Art Deco Jewel of the West."[47][48]

Building features[edit] The Eastern Columbia Building is built of steel-reinforced concrete and clad in glossy turquoise terra cotta trimmed with deep blue and gold trim.[49] The building's vertical emphasis is accentuated by deeply recessed bands of paired windows and spandrels with copper panels separated by vertical columns. The façade is decorated with a wealth of motifs—sunburst patterns, geometric shapes, zigzags, chevrons and stylized animal and plant forms. The building is capped with a four-sided clock tower emblazoned with the name "Eastern" in neon and crowned with a central smokestack surrounded by four stylized flying buttresses. The sidewalks surrounding the Broadway and Ninth Street sides of the building are of multi-colored terrazzo laid in a dynamic pattern of zigzags and chevrons. The central main entrance has a spectacular recessed two-story vestibule adorned with a blue and gold terra cotta sunburst. The vestibule originally led to a pedestrian retail arcade running through the center of the building.[2]

In popular culture[edit] Over several decades, the city's airwaves chimed the jingle "Eastern Columbia, Broadway at Ninth" to advise Los Angeles shoppers of new arrivals and special offers at Downtown's flagship department store.[50] The jingle was written by Julian M. Sieroty, son of the founder of the Eastern Columbia department store chain, Adolph Sieroty. The lilting ditty proved so popular that it was parodied regularly on television. The building was featured prominently on the September 29, 1946 radio broadcast of The Jack Benny Program. During the show, various cast members were asked where they had gotten specific items. Each answer was: "Eastern Columbia, Broadway at Ninth". The line was reprised the following week, October 6, 1946, but in an absurdist way: Jack asked Dennis Day where his mother ever got his father, to which Dennis replied "Eastern Columbia, Broadway at Ninth". Jack responded with "Gee, they have everything!" The finale of the two-hour 1985 pilot for the iconic series Moonlighting takes place atop the building, with Cybill Shepherd and Bruce Willis climbing the building's enormous clock. The Nickelodeon show iCarly used digitally altered images of the building for the exterior of Bushwell Plaza, the fictional apartment building in which all but two of the main characters lived and the iCarly web show took place.[51] The Eastern Columbia Building appeared in the 1990 films 12:01 PM.[52] and Predator 2.

References[edit] ^ a b c Los Angeles Department of City Planning - Office of Historic Resources. "Designated Historic-Cultural Monuments".  ^ a b c Los Angeles Conservancy. "Eastern Columbia Lofts".  ^ a b Historic Places LA. "Eastern Columbia Building".  ^ Los Angeles Times. Condos Planned for Art Deco Landmark ^ Los Angeles Times. An Art Deco Landmark Will Shine Once More as Urban Living Space ^ KCET. L.A.'s Changing Skyline: A Brief History of Skyscrapers in the City of Angels ^ Dornsife - University of Southern California. Downtown Los Angeles Walking Tour - Eastern Columbia Building ^ "Eastern Columbia Building-deco masterpiece".  ^ a b c d e Los Angeles Times. "One landmark, four visions".  ^ Los Angeles Times. Searching for the Age of Terra Cotta ^ Los Angeles Magazine. "CityDig: Eastern Outfitting and Downtown's Turquoise Gem".  ^ a b Los Angeles Times. "1929 Landmark Recommended for Historic-Monument Status".  ^ a b Jose Huizar - Councilmember District 14, City of Los Angeles. "Councilmember Huizar's Bringing Back Broadway Initiative Welcomes Acne Retail" (PDF).  ^ a b The Kor Group. "Eastern Columbia".  ^ GlamAmor. Out & About--Art Deco Icon Eastern Columbia Building in Downtown Los Angeles ^ LA Stories: Photographer Zane W. Levitt's Tour of Awesome Architecture in the City of Angels ^ Pacific Coast Architecture Database - University of Washington. Eastern Columbia Outfitting Company, Flagship Store #2, Los Angeles, CA (1929-1930) ^ Los Angeles Downtown News. It's About Time ^ Los Angeles Downtown News. Eastern Columbia Officials to Restart the Clock ^ Los Angeles Downtown News. Art Deco Condos? KOR Pursues Eastern Columbia Building ^ Los Angeles Downtown News. Opulence and Glamour In Downtown ^ Kimley Horn. Eastern Columbia Building ^ Andrea Reider. Eastern Columbia Building, Broadway Theater District, Downtown Los Angeles, March 2014 ^ "EASTERN COLUMBIA | DOWNTOWN LOS ANGELES | DTLA | Leases Sales". Grand LA Homes Group | Wilfredo Navarro. Retrieved 2016-01-29.  ^ Killefer Flammang Architects. Eastern Columbia ^ Los Angeles Department of City Planning - Office of Historic Resources. Mills Act Historical Property Contract Program ^ Los Angeles Office of Historic Resources ^ Los Angeles County Historic Preservation ^ Los Angeles Conservancy ^ Los Angeles Department of City Planning - Office of Historic Resources. Adaptive Reuse Ordinance ^ Bringing Back Broadway ^ Los Angeles Conservancy. Orpheum Theatre and Loft Building ^ Los Angeles Conservancy. Ninth and Broadway Building ^ Los Angeles Conservancy. Blackstone Department Store Building ^ Los Angeles Conservancy. Hamburger's/May Company Department Store ^ ABC7. Downtown L.A.'s Broadway Trade Center to be revived to its original grandeur ^ Los Angeles Conservancy. Ace Hotel Downtown Los Angeles and The Theatre at Ace Hotel ^ Fashionista. Inside Downtown Los Angeles's Retail Boom ^ Alice Walton, "Newsletter", Los Angeles Times, October 2, 2015. ^ "New Downtown LA Tower Would Block Views of Historic Eastern Columbia Clock", Curbed Los Angeles, September 30, 2015. ^ Hillel Aron, "Will Three Proposed Skyscrapers Harm the Character of DTLA's Historic Core?", LA Weekly, June 1, 2016. ^ Neal J. Leitereg (October 12, 2016), Johnny Depp sells one-fifth of his penthouse collection in L.A. for $2.5 million Los Angeles Times. ^ Neal J. Leitereg (October 13, 2016), Billionaire Ron Burkle sells penthouse in downtown L.A. for $2.5 million Los Angeles Times. ^ Historic Places LA. Eastern-Columbia Building Plaque ^ a b Los Angeles Downtown News. "The Return of a Treasure".  ^ TimeOut. LA architecture experts pick the city's most beautiful buildings ^ Highbeam Business. Killefer Flammang Architects, KOR Group Converts Landmark into Multifamily Complex. ^ LA Observed. Preservation awards list ^ Wurman, Richard Saul & Pietschmann, Patti Covello. Access Los Angeles. HarperCollins (2008), p. 37. ^ Los Angeles Times. Julian M. Sieroty; Retail Store Chain Former Executive ^ Bradley, Bill. "11 Things You Didn't Know About 'iCarly'". The Huffington Post. Retrieved February 6, 2016.  ^

External links[edit] Wikimedia Commons has media related to Eastern Columbia Building. Eastern Columbia HOA Monumental Deco – Architect Claude Beelman in Los Angeles, from MGM to historic Downtown Staying Streamline Moderne at Santa Monica’s Classic Art Deco Hotel Legendary LA landmark's doors opened to public 82 years ago Eastern Columbia Building Details v t e Los Angeles Historic-Cultural Monuments Downtown Los Angeles East and Northeast Sides Harbor Area Hollywood San Fernando Valley Silver Lake, Angelino Heights and Echo Park South Los Angeles Westside Wilshire and Westlake Areas Retrieved from "" Categories: Residential skyscrapers in Los AngelesBuildings and structures in Downtown Los AngelesResidential condominiums in the United StatesLos Angeles Historic-Cultural MonumentsOffice buildings completed in 19301930 establishments in California1930s architecture in the United StatesArt Deco architecture in CaliforniaHidden categories: Coordinates on Wikidata

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Geographic Coordinate SystemClaud BeelmanArt DecoLos Angeles Historic-Cultural MonumentArt DecoClaud BeelmanBroadway Theater District (Los Angeles)Downtown Los AngelesLos AngelesInterstate 10Downtown Los AngelesTurquoiseTerra CottaArt DecoArt DecoArt DecoLos AngelesCondominiumEnlargeTerra CottaHistoric Core, Los AngelesDowntown Los AngelesLos Angeles Historic-Cultural MonumentBroadway (Los Angeles)Orpheum Theatre (Los Angeles, California)Claud BeelmanArt DecoMay Company CaliforniaLos Angeles Historic-Cultural MonumentBlackstone Building (Los Angeles)Los Angeles Historic-Cultural MonumentLos Angeles Historic-Cultural MonumentMay Company Building (Broadway, Los Angeles)Los Angeles Historic-Cultural MonumentLos Angeles Historic-Cultural MonumentAce Hotel Los AngelesBroadway (Los Angeles)Acne StudiosAesop (cosmetics)A.P.C.Urban OutfittersLos Angeles Historic-Cultural MonumentJohnny DeppRonald BurkleEnlargeLos Angeles Historic-Cultural MonumentEnlargeArt DecoTerra CottaSpandrelColumnFaçadeSunburstZigzagChevron (insignia)Clock TowerNeon LightingSmokestackFlying ButtressTerrazzoVestibule (architecture)Arcade (architecture)The Jack Benny ProgramDennis DayMoonlighting (TV Series)Cybill ShepherdBruce WillisNickelodeon (TV Channel)ICarly12:01 PM (1990 Film)Predator 2Los Angeles TimesCurbedLA WeeklyLos Angeles TimesLos Angeles TimesTemplate:LAHMCTemplate Talk:LAHMCLos Angeles Historic-Cultural MonumentList Of Los Angeles Historic-Cultural Monuments In Downtown Los AngelesList Of Los Angeles Historic-Cultural Monuments On The East And Northeast SidesList Of Los Angeles Historic-Cultural Monuments In The Harbor AreaList Of Los Angeles Historic-Cultural Monuments In HollywoodList Of Los Angeles Historic-Cultural Monuments In The San Fernando ValleyList Of Los Angeles Historic-Cultural Monuments In Silver Lake, Angelino Heights, And Echo ParkList Of Los Angeles Historic-Cultural Monuments In South Los AngelesList Of Los Angeles Historic-Cultural Monuments On The WestsideList Of Los Angeles Historic-Cultural Monuments In The Wilshire And Westlake AreasHelp:CategoryCategory:Residential Skyscrapers In Los AngelesCategory:Buildings And Structures In Downtown Los AngelesCategory:Residential Condominiums In The United StatesCategory:Los Angeles Historic-Cultural MonumentsCategory:Office Buildings Completed In 1930Category:1930 Establishments In CaliforniaCategory:1930s Architecture In The United StatesCategory:Art Deco Architecture In CaliforniaCategory:Coordinates On WikidataDiscussion About Edits From This IP Address [n]A List Of Edits Made From This IP Address [y]View The Content Page [c]Discussion About The Content Page [t]Edit This Page [e]Visit The Main Page [z]Guides To Browsing WikipediaFeatured Content – The Best Of WikipediaFind Background Information On Current EventsLoad A Random Article [x]Guidance On How To Use And Edit WikipediaFind Out About WikipediaAbout The Project, What You Can Do, Where To Find ThingsA List Of Recent Changes In The Wiki [r]List Of All English Wikipedia Pages Containing Links To This Page [j]Recent Changes In Pages Linked From This Page [k]Upload Files [u]A List Of All Special Pages [q]Wikipedia:AboutWikipedia:General Disclaimer

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