History[edit] In the early 1980s Marriott was having trouble finding locations suitable for their parent brand Marriott. The company decided to create a new brand to attract customers who were not satisfied with their current selection. Courtyard was created to target frequent business travelers and pleasure travelers. The brand focused on smaller properties in lower demand areas. The chain grew from three test sites in 1983 to over 90 hotels in 1987.[1] The first location was built in 1983 in Atlanta and was Marriott's first sister brand. The brand was always meant to target business travelers. However, over the years, it has come to cater to the leisure traveler, too. Most now have a swimming pool or fitness center, microwaves and mini-fridges for rent, and family rates. Many properties have a mini-fridge in every room and usually have a complimentary guest microwave in The Market. Usually, microwaves are found in suite rooms. Marriott International spent $2 billion in the mid-1980s on building out the Courtyard by Marriott chain in order to target Holiday Inn's clientele.[2] In 2007, Marriott started its Refreshing Business Initiative to renovate the Courtyard properties to better target business travelers based on consumers needs. Renovations included a redesigned lobby, a bar with longer service hours allowing guests to be more social, and an increased revenue.[3] Till end of June 2017, there are 1145 Courtyard Marriott Hotels worldwide. In 2017, a Courtyard Marriott Hotel became the first American chain hotel to open on the Island of Bonaire, and through a partnership with local dive shop chain, Dive Friends Bonaire, became the first Courtyard hotel in the world to have an onsite scuba diving shop. The Courtyard Houston North/Shenandoah located at 19255 David Memorial Drive, Shenandoah Texas is named the best Courtyard by Marriott of all.[4]


References[edit] ^ Wind, Jerry (1989). ""Courtyard by Marriott": Designing a Hotel Facility with Consumer-Based Marketing Models". Interfaces. 19 (1): 25–47.  |access-date= requires |url= (help) ^ Leslie Smith, "Marriott Stakes Out Hotel Territory", New York Times, 22 September 1985, F1. ^ Mest, C. Elliott (4 June 2012). "Courtyard renovations nearly complete in North America". Hotel Management. 227 (7): 22–62.  |access-date= requires |url= (help) ^ "#TravelTruth: Scuba Diving Bonaire on the Cheap - FirstRead.Me". FirstRead.Me. 2017-07-15. Retrieved 2017-08-01. 


External links[edit] Courtyard website v t e Marriott International Marriott Corporation (1929–1993) Marriott International (1992–) Starwood (1980–) Luxury Ritz-Carlton St. Regis EDITION Hotels The Luxury Collection Bulgari Hotels & Resorts W Hotels JW Marriott Full service Marriott Hotels & Resorts Sheraton Delta Hotels Le Méridien Westin Autograph Collection Design Hotels Renaissance Hotels Tribute Portfolio Gaylord Hotels Protea Hotels by Marriott AC Hotels Aloft MOXY Hotels Focused service Short-term lodging Courtyard Fairfield Inn Four Points by Sheraton SpringHill Suites Extended-stay lodging Marriott Executive Apartments Residence Inn TownePlace Suites Element by Westin ExecuStay – sold in 2014 but still participates in Marriott Rewards Vacation ownership Marriott Vacation Club Grand Residence Club Marriott Vacation Club Ritz-Carlton Destination Club Loyalty program Marriott Rewards Ritz-Carlton Rewards Starwood Preferred Guest v t e Hotel chains Accor Adagio Fairmont Hotels Formule 1/F1/Formula 1 Ibis Budget Styles Mama Shelter Mercure / Grand Mercure MGallery Novotel Suite Novotel Pullman Raffles The Sebel Sofitel Swissotel Thalassa sea & spa BTG Homeinns Fairyland Hotel Home Inn Jianguo Jinglun Motel 168 Nanyuan Yitel Carlson Rezidor Country Inns & Suites Park Inn Park Plaza Quorvus Collection Radisson Radisson Blu Radisson Red Choice Hotels Ascend Collection Cambria Hotels & Suites Clarion Comfort Inn Comfort Suites Econo Lodge MainStay Suites Quality Inn Rodeway Inn Sleep Inn Suburban Extended Stay Hotel Hilton Canopy by Hilton Conrad Hotels Curio collection DoubleTree Embassy Suites Hampton by Hilton Hilton Garden Inn Hilton Grand Vacations Hilton Hotels & Resorts Home2 Suites Homewood Suites Tapestry Collection by Hilton Tru by Hilton Waldorf Astoria Hospitality International Downtowner Inns Master Host Inns Passport Inns Red Carpet Inn Scottish Inns Hyatt Andaz Grand Hyatt Hyatt Hyatt Centric Hyatt House Hyatt Place Hyatt Regency Hyatt Zilara / 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