Contents 1 History 1.1 2009 rebranding 2 Programming 3 High definition 4 Animal Planet Magazine 5 See also 6 References 7 External links

History[edit] Animal Planet was launched on October 1, 1996; it was created by Discovery Communications in cooperation with the British Broadcasting Corporation. On January 1, 1997, Animal Planet's distribution grew as a result of Advance Entertainment Corporation selling the satellite transponder slot belonging to the WWOR EMI Service (a national superstation feed of Secaucus, New Jersey/New York City's WWOR-TV, that was implemented following the 1989 passage of the Syndication Exclusivity Rights Rule by the Federal Communications Commission) to Discovery Communications, replacing the feed with Animal Planet outright.[2] In late 2005, as part of a multimillion-dollar expansion, the National Aquarium in Baltimore opened an exhibit called "Animal Planet Australia: Wild Extreme". Animal Planet and the National Aquarium in Baltimore announced a multi-year partnership the year prior, which produced an original orientation film that gives Aquarium visitors background on the Australian area which inspired the new exhibit and a dedicated area inside the expansion where visitors can learn about Animal Planet's conservation efforts and other programming. The partnership also allowed the possibility of future productions of television programs about the National Aquarium in Baltimore's research and exhibits.[3] In 2006, BBC Worldwide sold its 20% interest in the flagship Animal Planet U.S. network back to Discovery Communications.[4] The BBC maintained its 50% ownership in Animal Planet's European, Asian and Latin American channels, as well as a minority interest in Animal Planet Japan and Animal Planet Canada until November 15, 2010,[5] when BBC Worldwide sold 50% interest in Animal Planet and Liv to Discovery Communications for $156 million.[6] Animal Planet is additionally an associate member of the Caribbean Cable Cooperative.[7] During the late 2000s, Genius Products announced a U.S. distribution agreement involving Animal Planet and TLC. Jakks Pacific also entered into a licensing agreement to develop Animal Planet-branded pet products. 2009 rebranding[edit] On February 3, 2008, amidst declining average viewership, Animal Planet underwent a major rebranding. The network dropped its previous "elephant and globe" logo in favor of a stylized wordmark logo and the new slogan "Same Planet, Different World". The new brand came alongside major changes to Animal Planet's programming, with a larger focus on portraying animals as being "characters" in their own right, and more "aggressive" and story-based entertainment series targeting adults 25-49 (such as Escape to Chimp Eden and the reality documentary series Whale Wars), as opposed to traditional nature documentaries and family viewing. Network president Marjorie Kaplan explained that Animal Planet had been too "soft" and family-oriented, and that it was aiming to be "more aggressive and tapping into the instinctual nature of compelling animal content."[8][9][10] In April 2010, Animal Planet introduced a new marketing campaign, "Surprisingly Human", as an evolution of the 2008 rebranding. The slogan reflected Animal Planet's increasing number of personality-based series following animal-related investigations and occupations, such as River Monsters.[11] In April 2012, Animal Planet's entertainment-oriented direction was criticized after it broadcast Mermaids: The Body Found—a fictional documentary suggesting that mermaids were real. Despite its fictitious content, the documentary was widely-viewed, and a follow-up entitled Mermaids: The New Evidence set an all-time ratings record for the channel.[12][13][14]

Programming[edit] Main article: List of programs broadcast by Animal Planet Recent additions to the channel, such as Meerkat Manor and Orangutan Island, reflect its shift toward "predation programming" and more immersive storytelling. Animal Planet intended the new direction to help revitalize stagnating ratings, after primetime viewership of the network dropped by 9% in 2007.[10] Animal Planet added pseudo-scientific documentary, reality television, and sitcom shows to its line-up. Animal Planet is also well known for its annual stunt program, the Puppy Bowl, a yearly special shown during the afternoon leading up to the NFL's Super Bowl, primarily consisting of puppies at play; the original commentator was the sports broadcaster Harry Kalas.[15]

High definition[edit] The 1080i high definition simulcast of Animal Planet launched on September 1, 2007; it is available on all major cable and satellite providers. It was also launched on February 3, 2009 in Norway for Canal Digital. Norway is the first country outside the U.S. to receive a high definition feed of Animal Planet.[16]

Animal Planet Magazine[edit] D.C. Thomson & Co. partnered with Discovery Communications to publish Animal Planet Magazine in the United Kingdom. The magazine's first issue was released on February 16, 2011.[17]

See also[edit] Animal Planet (UK & Ireland) Animal Planet (Canada) Animal Planet Nordic Animal Planet (Australia and New Zealand) Animal Planet (Germany) Animal Planet Europe Animal Planet (Poland) Animal Planet (India) Animal Planet (Asia)

References[edit] ^ "Cable Network Coverage Area Household Universe Estimates: January 2016". Broadcasting and Cable. NewBay Media.  ^ Paikert, Charles. "Discovery dogs WWOR; Animal Planet gets leg up on Open Slots", Multichannel News, January 6, 1997. Retrieved February 24, 2011 from HighBeam Research. ^ "Aquarium Announces Partners in Australia Exhibit". National Aquarium in Baltimore. June 17, 2004. Retrieved April 30, 2011.  ^ "BBC Worldwide Annual Review 2005/06" (PDF). BBC Worldwide. March 31, 2006. Archived from the original (PDF) on May 3, 2011. Retrieved April 30, 2011.  ^ EDGAR Filing Documents for 0000950134-07-004374 ^ "BBC and Discovery Communications announce new partnership and BBC Worldwide sells its interest in joint venture to Discovery". BBC. 15 November 2010.  ^ Member channels of the Caribbean Cable Cooperative Archived 2011-08-16 at the Wayback Machine. ^ Brune, Adrian (January 16, 2008). "Animal Planet presents new face to the world". PR Week. Retrieved February 2, 2008.  ^ Becker, Anne (January 14, 2008). "Animal Planet Changes Its Stripes". Broadcasting & Cable. Retrieved February 2, 2008.  ^ a b Stelter, Brian (January 14, 2008). "After Ratings Slip, Animal Planet Turns to Its Wilder Side". New York Times. Retrieved July 8, 2012.  ^ Bierly, Mandi (April 8, 2010). "Animal Planet's new tagline: 'Surprisingly Human'". Entertainment Week. Retrieved July 8, 2012.  ^ Cooper, Gael Fashingbauer. "Were you fooled by Animal Planet's mermaid special?". Retrieved 2018-03-12.  ^ Switek, Brian (May 31, 2012). "Mermaids Embodies the Rotting Carcass of Science TV". Wired. Retrieved March 12, 2018.  ^ Hibberd, James (May 28, 2013). "Mermaid hoax drowns Animal Planet's ratings record". Entertainment Weekly. Retrieved March 12, 2018.  ^ {{cite web|url='Just Fine as Tackles, but They Can’t Pass |last=Ryzik|first=Melena|date=February 2, 2008|work=New York Times} ^ "Nyhet! Animal Planet HD" (in Norwegian). Canal Digital. January 13, 2009. Archived from the original on February 7, 2009.  ^ Loveday, Samantha (February 11, 2011). "DC Thomson Teams with Discovery for Animal Planet Mag". Retrieved October 1, 2013. 

External links[edit] Official website v t e Discovery Inc. Ownership Discovery Inc.; affiliated with Advance Publications; and John S. Hendricks, the Company's Founder and Chairman United States and Canadian Channels American Heroes Animal Planet Destination America Discovery Discovery en Español Discovery Familia (U.S. Spanish) HGTV DIY Network Food Network (70%) Cooking Channel Travel Channel Great American Country Discovery Family Discovery Life Investigation Discovery Canada (licensed) Oprah Winfrey Network Canada (licensed) Science TLC Velocity Discovery Digital Networks CTV Specialty TV (Canada) Animal Planet Discovery Discovery Science Discovery Velocity Asia Pacific Animal Planet Asia Australia and New Zealand India Discovery Asia Australia and New Zealand India Discovery Jeet (India) Discovery Kids India Australia Discovery Science Discovery Turbo Australia India New Zealand DMAX DSport (India) Eurosport Eve Food TV (New Zealand) Living Channel (New Zealand) Setanta Sports Asia TLC Asia Australia and New Zealand India Benelux Animal Planet Discovery Discovery Showcase HD Discovery Science Discovery World Eurosport 1 Eurosport 2 Fine Living Food Network Investigation Discovery TLC Travel Channel Central and Eastern Europe, Middle East and Africa (CEEMEA) Animal Planet Europe, Middle East & Africa Germany Poland Turkey Canal+ Discovery JV (Poland) Discovery Africa Germany, Austria, Switzerland and Liechtenstein Hungary Middle East Poland Romania Russia Turkey Discovery Family (EMEA) Discovery Life (Poland) Discovery Showcase HD Discovery Historia (Poland) Discovery Science Discovery Travel & Living DKids DLife DMAX Germany, Austria, Switzerland and Liechtenstein MENA DTX Eurosport 1 Eurosport 2 Eurosport 2 Xtra (Germany) Eurosport 360 Fatafeat IDX Investigation Discovery Metro (Poland) Quest Arabiya TLC Germany Poland Latin America/U.S. Hispanic Animal Planet Discovery Discovery Civilization Discovery Home & Health Discovery Kids Discovery Science Discovery Theater Discovery Turbo Discovery World ETC JV (Chile) Food Network Brazil Latin America Investigação Discovery (Brazil) Investigation Discovery Mega JV (Chile) TLC Nordic 6'eren (Denmark) Animal Planet Canal 9 (Denmark) Discovery Denmark Finland Norway Sweden Discovery Science Discovery World Eurosport 1 Eurosport 2 Eurosport N (Norway) Eurosport Pluss (Norway) FEM (Norway) Frii (Finland) Investigation Discovery Kanal 4 (Denmark) Kanal 5 Denmark Sweden Kanal 9 (Sweden) Kanal 11 (Sweden) Kutonen (Finland) Max (Norway) TLC Norway Sweden TV5 (Finland) TVNorge (Norway) VOX (Norway) Southern Europe Animal Planet (Italy) Discovery France Italy Portugal Discovery Travel & Living (Italy) Discovery Science France Italy DKiss (Spain) DMAX Italy Spain Eurosport 1 Eurosport 2 Eurosport 360 (France) Frisbee (Italy) Giallo (Italy) Investigation Discovery (France) Discovery Family (France) K2 (Italy) NOVE (Italy) Real Time (Italy) VivoltaJV (France) UK and Ireland Animal Planet Discovery Discovery History Discovery Home & Health Discovery Science Discovery Turbo Discovery World DMAX Eurosport 1 Eurosport 2 Investigation Discovery Quest Quest Red TLC Other international channels Asian Food Channel Fine Living Europe Italy Food Network Asia Australia Canada (19.84%) Travel Channel TVN UKTV (50%) Other "I Love the World" Former 3net Canal 8 Sport Discovery Channel Radio Discovery Geschichte Discovery Health Channel Discovery Home & Health Southeast Asia Discovery Kids Canada Discovery Kids United Kingdom Discovery Kids on NBC Discovery Networks Northern Europe Discovery People Discovery Real Time France Discovery Real Time UK and Ireland Discovery Travel & Living UK and Ireland Discovery Turbo Asia Discovery Wings Eurosport 2 Xtra Portugal Eurosport DK FitTV Fyi Canada GXT HowStuffWorks Investigation Discovery India PixL Ready Set Learn! Scripps Networks Interactive SBS Radio Nordic Retrieved from "" Categories: American television networksTelevision channels and stations established in 1996English-language television stations in the United StatesDiscovery CommunicationsHidden categories: Webarchive template wayback linksCS1 Norwegian-language sources (no)Articles containing potentially dated statements from January 2016All articles containing potentially dated statementsOfficial website different in Wikidata and Wikipedia

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