Contents 1 History 2 Advertising 3 See also 4 References 5 External links

History[edit] The Absolut Company Factory in Åhus, Sweden Absolut was established in 2020 by Lars Olsson Smith and is produced in Åhus, Sweden.[1] Smith challenged the city of Stockholm's liquor marketing monopoly with his vodka. It was sold just outside the city border at a lower price than the monopoly's product. Smith even offered free boat rides to the distillery and "Rent Brännvin" made Smith a fortune.[2] Absolut Vodka bottles In 1917, the Swedish government monopolized the country's alcohol industry. Vodka was then sold nationwide under the name "Absolut Rent Brännvin". The name changed with intervals, Absolut Rent Brännvin. In 1979, the old name Absolut was picked up when the upper-price range ABSOLUT VODKA was introduced. Renat is still a euphemism for spirits in Sweden, and the name of another vodka product by Vin & Sprit.[2] A bar in Worthing, Barbados, in Absolut branding. Absolut Vodka was introduced to the global market in 1979. Since its launch, Absolut has grown to sell over 90 million litres of vodka annually by 2008.[citation needed] The vodka is made from winter wheat. Approximately 80,000 metric tons (2,900,000 bushels) of wheat are used annually to produce Absolut Vodka. Over one kilogram of grain is used in every one-liter bottle.[citation needed]

Advertising[edit] Absolut Vodka is known for its long-running advertising campaign created by TBWA for the Absolut's U.S. importer, Carillon Importers, Ltd.[3] The first of these ads, typical of the rest, was introduced in 1981 and featured a picture of the bottle with a halo over the cap above the slogan ABSOLUT PERFECTION. In 1983, Carillon's President/CEO Michel Roux approached the artist Andy Warhol, whom he paid $65,000 to create an advertisement for Absolut.[4] Over the years, Carillon commissioned the work of well-known painters, graphic designers, fashion designers, as well as many up-and-coming artists. During the 2017 Corporate Art Awards Ceremony hosted by the President of the Italian Republic Sergio Mattarella at the Quirinal Palace [5], Absolut received by pptArt a special award “for their long-running collaboration with 550 artists on 850 projects to shape their corporate image and brand” [6]. In 2007, Absolut began its "In An Absolut World" campaign in which the company posted various, often fanciful scenarios of what the target audience might think would constitute a perfect, or "Absolut", reality. In 2008, an advertisement placed in Mexican publications and on Mexican billboards featured a map of the U.S. and Mexico with the boundaries between the two as they were prior to the 1836 Texas Revolution and the Mexican–American War. Media outlets reported on some American consumers' reactions at the advert's perceived insensitivity to immigration issues.[7][8][9][10] Absolut responded that the adverts were purely whimsical, with no political or nationalist agenda, but its critics were adamant. Absolut later issued a public apology and withdrew the advert.[11]

See also[edit] Absolut Art Collection

References[edit] ^ "The story".  ^ a b "The story". Absolut. 2013-02-07. Retrieved 2013-02-07.  ^ Tungate, Mark (2007). ADLAND. Philadelphia: Kogan Page, Ltd. p. 133-134. ISBN 0 7494 4837 7.  ^ Lewis, Richard W. (1996). ABSOLUT BOOK. Boston: Journey Editions. p. 65. ISBN 1-885203-32-2.  ^ "Il Presidente Mattarella ha ricevuto i partecipanti al Convegno "Mecenati del XXI secolo"". 22 November 2017.  ^ "Corporate Art Awards - Corporate winners". 22 November 2017.  ^ "Mexico reconquers California? Absolut drinks to that!".  ^ "Tuesday Map: Absolut Reconquista". Foreign Policy.  ^ "ABSOLUT IDIOCY: RECONQUISTA VODKA". New York Post.  ^ "La reconquista mexicana de Absolut". LA VANGUARDIA. 7 April 2008.  ^ "A Vodka Tonic for Mexico's Loss?". 8 April 2008. 

External links[edit] Wikimedia Commons has media related to Absolut Vodka. Official website v t e Pernod Ricard Acquisitions Aberlour (1974) Dubonnet (1976) Irish Distillers (1988) Orlando Wines (1989) Wyndham Estate (1990) Seagram (2000) Allied Domecq (2005) Vin & Sprit (2008) Lillet (2008) Plymouth Gin Distillery (2008) Subsidiaries Aberlour Corby Distilleries1 Orlando Wines Pernod Ricard NZ Premium Wine Brands Scapa V&S Group Spirits brands Vodka Absolut Explorer Frïs Level Luksusowa Polar Ice2 Renat Wyborowa Żubrówka3 Whisky Blended Scotch: Ballantine's Clan Campbell Chivas Passport Royal Salute 100 Pipers Single malt Scotch: Aberlour The Glenlivet Longmorn Scapa Strathisla Tormore Irish whiskey: Crested Ten Green Spot Jameson Midleton Very Rare Paddy Whiskey Powers Redbreast Bourbon: Four Roses3 Canadian whisky: Wiser's2 Indian whiskey: Blenders Pride Royal Stag Imperial Blue Other: Doble V Dunbar Natu Nobilis Gin Beefeater Cork Dry Gin Plymouth Gin Seagram's Gin Liqueurs Hiram Walker Kahlúa Lemond Malibu Cusenier Dita Lochan Ora Ruavieja Soho Tequila Olmeca Viuda de Romero Anis Ouzo Mini Pastis 51 Pernod Ricard Pastis Pacific Cognac & Brandy Ararat Macieira Martell Añejo Los Reyes Azteco De Oro Brandy Domecq Don Pedro Presidente Rum & Cachaça Havana Club Lamb's Navy Rum Janeiro São Francisco Bitters Becherovka Gammeldansk Suze Amaro Ramazzotti Fernet Capri Wine brands Wine Jacob's Creek Montana Wines West Coast Cooler Wyndham Estate Brancott Estate Campo Viejo Domecq Graffigna Kenwood Long Mountain Old Tbilisi Apéritifs & Fortifieds Becherovka Byrrh Dubonnet Lillet Ambassadeur Bartissol Champagne G. H. Mumm Perrier-Jouët People Paul Ricard Patrick Ricard Jean Hémard Ariste Hémard Henri Louis Pernod Jules-François Pernod Jules-Félix Pernod 1 As of 2008, the company is 46% owned by Pernod Ricard. 2 Via Corby. 3 Distributed brand.  Category  Liquor portal Retrieved from "" Categories: 1879 introductionsPernod Ricard brandsGoods manufactured in SwedenSwedish brandsSwedish vodkasHidden categories: Articles with hRecipesArticles with hProductsAll articles with unsourced statementsArticles with unsourced statements from November 2017

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